Reach YOUR Goals by Dreaming Bigger with Pete Fournier (@peterjfournier)

This week we bring on @peterjfournier . We discuss the ways he has changed his mind set to be one of the top performers in his industry. In this episode we talk about vision boards, having clear goals, and there's no such thing as competition when you're authentically you!

Thanks to:
@thecargodistrict @coworxspace @cargodistrict.recordingstudios @essentialcrossfit @sway.creations 

Whiskey of the Week: @smoothambler 

Find Pete At:
IG: @peterjfournier

Transcript

chris: 0:31

welcome back everybody. As per usual you have him a boy, Chris, constant co-host Tyler, y'all. This week we bring on a man who just makes me laugh and has a great just life story and watch collection. That's another Pete Forney. Did I say that

Pete: 0:48

right up? Hell yeah.

chris: 0:49

I always get scared, like when I see a last name with extra

Pete: 0:51

vowels. Yeah, like if you're, try to say it like the American way, I suppose. It just sounds like you'd be like foreign year Foreign year. Foreign year.

chris: 1:02

Oh, so I've, I met this guy a couple years ago and we'll go into that. Oh yeah. A little bit. But before we start talking, Pete Tissie, we're gonna drink we're trying the smooth AMR contradiction bourbon. I know we had their rye a, a while ago. But this one's just like their classic doo and it is a blended bourbon. I would consider it a whiskey cuz it's, anyways, that's semantics, But because they, it's a blend. They get whiskey from West Virginia, Tennessee, and Indiana. And they kind of like blend it up, have a nice, smooth kind of figure. Body to it smells good. We took a quick sip earlier. Sorry. But man, that thing is good. So we'll have another sip and cheers. Cheers.

Pete: 1:50

Cheers. What's the rule of thumb? It's gotta be made in Kentucky. That's the strict

Tyler: 1:57

Chris's

Pete: 1:57

definition of it.

chris: 2:00

Tyler's like, technically it just needs to be 51%. It's 51%

Tyler: 2:04

corn and a brand new char, char charred oak barrel

Pete: 2:09

that's made in the United States. Like SCO has to come from Scotland technically. Yes. Yeah. And then

Tyler: 2:15

the like, very strict version is what Chris is saying, like must be from Kentucky, from the

Pete: 2:22

trail.

Tyler: 2:23

Yeah. The, the limestone water Yeah. That they use out there. Yeah. So that, that's the strict version of it. But the, the looser one is the 51% corner more

Pete: 2:33

in charter barrels,

Tyler: 2:34

new char oak barrels made in

Pete: 2:36

America. So

chris: 2:38

sorry, I'm, we're all

Pete: 2:39

learn something new every day. Yeah.

chris: 2:41

But like I said, we have Pete on here. He is a killer of the game. Worked his way up from singing in show tunes, in high school. Sorry I had to pull that out cause he posted something a while ago and I was like, man, this kid's over here But yeah, tell us a little about

Pete: 2:57

yourself. Yeah, I I grew up in North Jersey and so I'm not a Wilmington native like most people I feel like, cuz no one's actually from here, which is pretty wild. Yeah. Except, except I found the one Wilmington native to ring on the podcast. Exactly. Exactly. So, yeah, I did grow up in North Jersey. I did a lot of musical, the funny story about that, you, you do random things for like girls back in the day, especially in high school. Right. Feel you. So, that's how I got in the theater. A lot of my friends that were girls were in theater, but I also had a crush and was dating these two, I think it was like 16 or 17. They were like, you, you should try, you have a decent voice. Like you could be good. And I was like, yeah, whatever. Sold. I don't care. And, but then I got the bug, so I probably did, I dunno, 40, 45 shows after that. Oh wow. It's just crazy. Isn't that where you met Meg? Where did you Megan? Megan and I went to high school together. Okay. She was a great below me. Yeah. Yeah. So I knew all of her friends. We never dated or anything until after college, which was pretty wild. Oh wow. But yeah, that's also a crazy story, but

chris: 4:06

it's an. Interesting setup.

Tyler: 4:08

You still do stuff like that now?

Pete: 4:09

On, on occasion. I would like to, I, I actually full circle. I guess I stopped four years ago. But I ran the theater department for my alma mater high school while building this insurance agency. Oh, wow. So I was like, all the same faculty was there. It was wild. Like my vice-principal was the principal now and like, I think I got hired at 23 or 24, so That's crazy. Not very far removed from the kids I was teaching, but we brought down the house. That theater program was pretty damn good when I left That's awesome. Yeah. Was that in Wilmington? That was in North Jersey. Oh, Jersey, okay. Yeah, yeah, yeah. I moved down here April of 2020. Oh, okay. Yeah. So the pandemic hit and we were like, let's get the fuck out. Yeah. I

chris: 4:52

don't blame you. Well, it was hilarious cuz like when I met Pete, I had seen him without a mask and then Covid hit. and then I, and all I had seen was him with a mask and I'm like, am I sure this is the same guy Like I know, I've seen him walk in a few times, you know, chat up and then I was like, wait, yeah, yeah, yeah. This is the right person. I'm not

Pete: 5:15

mixing him up. Yeah. Cuz I hadn't met you before I even moved. I think I was just commuting down here. I worked as a president of sales for an insurance company down here. That's what brought me here. And then I went back off on my own and we can share that. But yeah, I was like, I've been addicted to watches since like I was a fetus so I was like, holy shit. There's a Rolex in Wilmington. Like how? Right.

chris: 5:38

It's, it's so hilarious cuz everyone will come in and be like, Ooh, you, you have Rolex. Let me buy one. I'm like, you realize that because we are a small city. Mm-hmm. everyone has the same idea. Mm-hmm. sadly you are not the first person to ask that exact question.

Tyler: 5:56

Do you know who the wrist watcher is? Has Chris got you onto him? He's outta

Pete: 5:59

Jersey. No,

chris: 6:01

I've sent you

Pete: 6:01

some of his stuff. Oh, the the reels on Instagram? Yeah, yeah, yeah, yeah. So

Tyler: 6:06

I wasn't sure where

Pete: 6:07

he's out of, I follow a lot of the like, I know big we guys like T P T and Luxury Bazaar and like all this other stuff. Cuz I was like big into trading. Like I big fan of hu like Hugo outside, which like everybody shits on and the occasional brightling. So I follow a lot of those guys. But I feel like there's a very big line in the sand between like the vintage influencer people that are very like horological and I mean, I like that it does crazy stuff, but like I really don't give a shit. It just looks really cool on my wrist. Exactly. So, yeah, I'm more of that modern side of the coin I would say.

chris: 6:41

I see. But no wrist watcher is from. He's from Jersey. Mm-hmm. He used to work at a Tono. Oh yeah. I'm pretty sure. And then he kind of stepped out and opened his own secondary Oh yes. Watch business. Yes. Everyone keeps looking at, they're like, you sure you don't? No, no, no, no. I, I really, really, really like my job

Pete: 7:02

currently. and

chris: 7:05

we will be there for quite some

Tyler: 7:06

time. Wrist watcher is known for his watches,

Pete: 7:10

his Yeezys and his food. Oh man. We'd be best friends, right. I have like 18 pairs of Yeezys. No. Whether you like Kanye or not. Yeah. Right. Yeah. You just have shoes. And I just have shoes. I have shoes. Happy to get you set up with Uncommon Boutique down the road then I, I did go in there the other day. Yeah, I, I do have a weird, no offense to them cuz they have awesome stuff. I would not buy you shoes. I don't know why. I just got like a little. Heebie-jeebies when it comes to I've sold used shoes. Yeah. Well most

Tyler: 7:41

of their is aren't used. They're just bought and resold. Gotcha. Gotcha. Lot like a lot of these like

Pete: 7:46

watch flippers. Yeah. I buy a used watch. I don't know if I used shoes or clothes in general. Yeah, I I get that. I go back and forth.

chris: 7:54

Yeah. Just kidding. I only find new stuff. I was like, what

Tyler: 7:58

used have you bought lately? My car?

chris: 8:01

I meant clothes-wise. Oh no, I don't buy used clothes. Yeah. I'm saying

Pete: 8:04

something that like touches your body is kind of like,

chris: 8:06

but I'm also big. Yeah. Like finding something that's long torso or two x is near impossible. Yeah.

Pete: 8:14

Yeah. You need some custom shit. I had

chris: 8:17

currently cannot afford them. need to sell some more

Tyler: 8:19

watches.

chris: 8:21

I need to sell some more diamonds. Yeah. Mm. You do have an anniversary coming up? I do. both of

Pete: 8:26

y'all. I. That's the other thing. See, I buy other shit too, you know? Yes. Yeah. we just get down the rabbit hole. Yeah. Amex doesn't even like worry about it anymore, right? Oh, res it's fine. He's a decent dude.

chris: 8:41

Oh Lord. But you've been running pretty much your own businesses for a while. Yeah. So then it leads me to the fun question. How did you become like a public speaker? Because I see you like traveling all the damn

Pete: 8:55

time. All the time. So last year I did 77 legs of flights. Wow. Which was awful. Yeah, flying around the country like in the beginning was super fun. And your friends like, are like, oh wow, you get to go to Vegas like seven times. I'm like, I don't really see the outside, but no. So, Theater helped at least like cultivate the public speaking. you know, persona cuz you're not scared of anything at that point. Yeah. But in 2016 I started a coaching consulting company for insurance agents because a lot of people, at least in our space, and I know you're in financial services too, in the insurance game. I mean, with all due respect to our industry, it's an mlm, right? Mm-hmm. So a lot of people are recruiting, they're not training, they're not mentoring, they're just getting warm bodies in there and that's it. So I saw this like niche of. Well, you might be best friends with your upline or it's your uncle or whatever, but no one's training you to sell anything, so just pay me and I don't need your contracts. I just need your credit card So, and I got that from somebody messaged me on Facebook, I think in 2016 and was like, Hey man, I've seen your post, like, how much would you charge for like a half hour of your time? And I was like, I don't know, PayPal, me 250 bucks. And he was like, okay. And sent it. And I was like, holy shit, I didn't charge enough Yeah. First I was like, damn it. And then second I was like, man, this could be something. So. I I actually went to 10 X Growth Con in 2018 in Miami. Been a big grand card own fan and stuff. Paid for holy shit tickets and sat v i p or whatever. And I sat next to this couple that ran a marketing agency. They just left Corporate America and they were going off on their own. And I was like, oh man, I got this idea. And they were like, let us build you a site. And like, I didn't really, I had the money at the time, but I didn't wanna spend it on like a website, SEO and shit. But I was like, whatever, fuck it. So I pulled the trigger and then all of a sudden people just started, like I would post on Facebook or I'd post a video about like, how to sell. A specific product and then people would go to the site and just start booking coaching Kohls, or, I started developing products like playbooks and webinars and stuff like that, and just seeing what took and what didn't. And people swiped their credit cards. So I was like, damn, this is a wow. A nice niche. So that got me to, on a couple stages, more podcasts, more industry specific podcasts couple sales ones, couple big ones like dropping bomb and stuff like that. And yeah, people started booking me for stuff, which was kind of cool. So either I'm on a stage at like a industry conference, either speaking or training or given a keynote or whatever. Or a couple of companies throughout the year or agencies will hire me to come to their corporate event or their like, Event where all their top guys are there and okay, I'll give a hoorah speech and then train them for an hour or something like that. So that caused a lot of, of plane flights. But it's been fun. It's been fun. You get exhausting but fun. So,

Tyler: 11:57

sorry, I wanna interrupt real quick. Go ahead. So I, this is something that our industry comes across a lot too, and then other industries, I hear this a lot too, is for you, how is it training your competition?

Pete: 12:09

Well, one, they're paying you, so it's not that bad. Right. Right. Yeah. But two, I'm of the and I think you've loan learned, known me long enough. I'm cocky like that. Like I can train you, but you're never gonna be me. Yeah. So I could give you the words, the script. I, I mean, I give people my exact presentation. They're not closing as much as I am. Right. Because it's just a different, either they don't embrace it completely or you know, they just don't have the personality to back it. Mm-hmm. it'll help them for sure, but they won't get to the same elevation. Maybe two or three will, but the country's so big and everybody's a prospect. It's like, who cares? Exactly. And I feel like I get, like, I'm not the same salesperson now that I was five years ago when I started. Mm-hmm. like I'm always getting better too. So re reteaching the same techniques habitually both to my own agency and other people's. Like, it makes you. Top notch. Absolutely. So, yeah, I didn't mind, not gonna lie. In the first, like I would say six months to a year, I was like, oh man, I hate that guy's guts, but he paid me 500 bucks, so gotta teach him, you know? right? But, but post that, getting over that, it hasn't been so bad. That's interesting. Yeah, I was

Tyler: 13:21

at a a networking event and I got put into another group with another guy who was in in financial services as well, And so I wasn't but they're like, there's been other people that they're like, oh my goodness. And I'm like, Wilmington's a big enough place, man. Like, I'm not concerned about you. I'm like, I'm proud of what I do. I know what my service is, I know what value I bring. Like you're not really in my competition. Like you're same

Pete: 13:43

product. How crazy is that to say, not to interrupt you, but Wilmington's a big place. Yeah. Like people are so small minded, like, oh there's so much business here. Imagine the whole freaking country. So that Exactly. That's a good mentality to have. Which is

chris: 13:55

crazy cuz we had somebody else on and she was talking like she grew up on the West Coast. Mm-hmm. and she's like, Wilmington is like peanuts compared like, and we all think it's a pretty big city. Yeah. I mean there are, I consider, I'm from here, so I consider Wilmington the, the town of Wilmington pretty much near River County. But like when you think of it, Wilmington pretty much is the tri-county area. Right. Because Right. It just, you can't all fit here. It's like, it is massive. It's New York City. Mm-hmm. like you can't all fit on the same space. You have to expand out into it. But unless you're from the boroughs, you're not actually from New York

Pete: 14:32

Right? Yeah. Go back into that. The other crazy thing about that too is like growing up, you know, I was in Bergen County, so without traffic, it should have been 15 minutes into the city, you know, but there were, like, when I first got licensed back in 2010, there were 87,000 licensed agents in the state of New Jersey. So like you deal with the bigger prospect pool, but you're also dealing with more quote unquote competition, or at least idiots running around trying to do what you do. So it, you know, it's a balancing act. Whereas here, there might not be that many financial advisors, life and health specialists, whatever. So you're dealing with less, even with the lesser population, you know? Mm-hmm.

chris: 15:09

I never thought about that.

Tyler: 15:10

And if you think about, see between Pender County, new Hanover County and Brunswick County, there's over 500,000 people. Like there's, there's no way for me and my business partner to service 500,000 people.

Pete: 15:21

Yeah. You capture 1% of that. That's pretty damn good. Living And that's if we just stayed

Tyler: 15:26

in that area. I mean, we have clients in California, Texas, Florida, like everywhere Anyway, so I mean the, the world's at oyster at that point.

chris: 15:33

Yeah. My random question, ah, do you pay for the upgrade to get

Pete: 15:38

the leg? I only fly first now like a bougie bitch, But I, I will tell you the, I'm big on the motivation, the secret, like I could go down the rabbit hole and all that stuff, but Steve Harvey actually forced me to do that because I was listening to some interview he did a while back and he was like, even if you don't really have the money, as long as you have the money and you're not gonna go into debt, like buy a first class ticket one time and experience the drinks and the service and everything, the leg room, the seat, because you'll work your ass off to never not do that ever again. Yeah. And granted the points helped because I took so many Yeah. Freaking plane rides that now I just get it. But I, I never want to go back if I can help it. I

Tyler: 16:22

saw a clip of Steve Harvey saying that too. I was like, ah, that's a good point. And now I have two kids, so it's a

Pete: 16:26

little bit harder. Yeah.

chris: 16:28

I was spoiled. Like we went on our honeymoon and we got first class tickets, it as like a treat and I was like, Woohoo, Everyone else, you know, you gotta, you have to sit here, you know. Oh, sorry. You guys aren't getting, getting snacks and drinks. sucks to suck. Oh, and then we, we took a trip to New York recently, and I, instead of, I was like, you know, I'm not gonna get first class, I'll just get like, comfort Plus. And then I sat in that seat and I'm like, I'm a wide body boy. Like, I'm just gonna have to suck it up and. Because they don't make seats. Like me and my wife, we could, we can sit comfortably, but if we had a third person beside us, oh yeah. Oh, it'd be a wrap. Yeah. So

Pete: 17:12

I'm with Pete. You also do it. I mean, I'm bougie on the comfort, like I only buy soft stuff or whatever, but I do it now more so from a trained mindset perspective of like I've gotten some of my best clients out of first class, share a couple beverages, compare watches, cuz they're always pretty nice up there. It's like, what do you do? What do you do? Oh, I need that, I need this. And I'm like, shit, I'll be in Texas next week. I'll hit you up when I'm down there. Right. You're like, wow. So it's worth the upgrade of the ticket. Easily paid for. Oh yeah. A hundred percent. I never thought about that. Mm-hmm. next step is chartering private. Like semi-private. You know, you buy a buy a seat on the jet. Yes. That someone else is le Yeah. Mm-hmm. Yeah. One day. One

chris: 17:55

day. One day. Is that like one of your two

Pete: 17:57

year goals? Yeah, well I wanted, I wanted the ability to fly private. Yeah. 24 months from this January is unlike my vision boarding. Yeah. Not all the time, cuz I think that's fucking ridiculous. But like, if I, like if someone passed away or some, I had to get somebody somewhere right fast or like, I, I got a conference and it's two days from now or whatever. Like going through that whole booking process, whatever. If you could afford to drop 15 K on a single leg to get somewhere, it's like, right. All right. Flying it all the time, you definitely need hundreds of millions of dollars. But yeah, just justify that. Just doing a quick, the occasional one is, is very nice.

chris: 18:39

No, I, I keep seeing videos so I was like, I need to step away from TikTok. Cause I just go down You're like, oh, this is, I'm building a jet for my family of six. And I'm like, I'm not even gonna say that's goals. Like I have no want for that, but it'd be cool to sit on one.

Pete: 18:57

Yeah. I, I've done it six times I think, and the first time was actually really scary. And then after that, like the convenience factor, you would definitely get addicted to it. Mm-hmm. if you had the means to be able to do it because like, walk straight on the tar mat, get on like 10 minutes before it leaves and you can bring 14 bottles of this and food and whatever. And like no one gives a shit about anything. You sign a little piece of paper to say you're, you give the passport, walk right on with your bag. It's unbelievable. Yeah. Some of them have like a flight attendant on it. Mm-hmm. it. Holy hell. Dang it. Whole nother level Yeah. Whole nother hundreds of millions So you've been on that 10 x private jet yet then? No, no. I did a coaching call with Grant though in person in 2016. Oh wow. And back then it was 10 Gs. Now I think it's a hundred, which is crazy. But he does have a package, I think, where you get like four calls and a ride on the jet. It's like I, quarter million or something. I don't speak at a turn, but it's expensive. It would be cool, but I, I don't know, it's like that Tony Robbins inner circle where the people pay him a million dollars a year to be in the, in the thing. I mean, if I had it maybe, but, but I'm good. I, yeah, I ain't got that

chris: 20:13

silly. Do you talk about prospecting at all? Mm. Okay. Mm-hmm. so, yeah. Cuz you mentioned sitting in first class, you know, being in spaces allows you to prospect and find other faces. Mm-hmm. Hey, that sound, oh, I feel like someone else has

Pete: 20:54

said that one. Tm, that one real quick. Write that down. Legal zoom. Copyright. By the time this has ended

chris: 21:03

But I know you, with your business, you, you help prospect. But where do you like, feel or find, actually, Tyler, what's your question? I feel like you have a, you would word this.

Tyler: 21:16

Yeah. What's your philosophy for prospecting? Like the best

Pete: 21:19

practices? Thank you. In now or like in the beginning or a little bit of both, or let's start at the beginning again. We'll get to you where you're now. All right. So, so for like newer, I would say newer salespeople are in general, like the dirtiest word is warm market or dirtiest two words, but. any brand new agent that comes in our organization, all things in Insurance group. They are required first 30 days, 30 practice presentations using our scripting on 30 people that they know. And it's just it's very non-invasive. I know that at least nine of those 30 are probably gonna buy something. Yeah. But it's, Hey, my manager's kind of a dick and won't give me leads. so can I do my spiel? No harm, no foul. If you don't need help, it's all good. And statistically, they usually sell about nine policies doing that. Wow. Beyond that, it's getting three to five referrals per presentation. Right. So that helps. And then I'm a big proponent of buying leads, at least in the beginning, right? I mean, there are some shit ass vendors out there, but if you find a couple good ones or a marketing team that'll do like Facebook ads or YouTube or whatever, like you gotta pay for that. You're either paying with timer with money, right? Regardless. So in the beginning, My coach agents to do is if they do their 30, they sell nine, maybe that's eight to$10,000 in commissions. You're parlaying half of that into your marketing budget for the next, I don't know, 30, 60, 90 days. Yeah. And then you should just be on the, on the wheel, right? You're selling 30% of the people that you talk to, you're reinvesting 50%, blah, blah. All of a sudden a year goes by and you're like, oh, this shit's kind of easy. But it's that first like 30 to 90 days where people fall off the wet. Either they can't even get through the practices or they don't wanna swipe their credit card or whatever. But so that's in the beginning. Now being like seasoned. I'll call. I've been selling insurance for 12 years. I'm always on, right? Like, I mean, yeah, I didn't, but you're my client. I didn't like, yeah, force him to Bo, but I was like, Hey, I do this. These are the details of the policy. He asked some questions. I asked some questions. Very non-invasive. Yeah. Seven, eight months later, he was like, Hey, give me a quote. Okay, well if I do that every day of my life, every hour, people are gonna come to you eventually and you'll be like, oh my God, I just got free money. Yeah. Well you didn't really, because you put in the legwork. Yeah. Right. And you know, I do that with friends, with family. Like a lot of my agents are like, oh my God, how do you get all these referrals? It, it's not so much like I'm begging and pleading people to refer me business. It's, I'm on 24 7. Mm-hmm. So if I talked about an insurance policy with you nine months ago and you just bought like, I win. You know what I mean? Right. So, and you just keep that train going. It, it's obviously a lagging indicator with most people. And unfortunately in today's day and age, everybody wants instant gratification. But if you can afford to spend money on marketing or leads and subsequently always beyond three, four years from now, you'll be on autopilot. Yep. And you could just keep it rolling. And I

chris: 24:15

will say that is very true, like in life in general. Cuz when I started at the company, I was just like, hmm. I'm gonna, I'll do the things, learn the best practices, and then move forward. And I have so many people who get hired and they're like, Ooh, I just wanna make the money you're making. I'm like, well, if you wanna make that money or sell that much, you need to put in the groundwork. And people don't ever wanna build the foundation. And that's when you have a ton of people coming back who are mad at you, you got better, better views. And I'm like, that's not what I want in life. I just want people who are like, actually want to come back and see me.

Pete: 24:50

Yeah. Yeah. Fa fill the trust fast. Cash is the worst way to look at anything. I mean, if you need it and you want to be an entrepreneur, you want to be a salesperson in general, go get a part-time job at Harris Teeter until you can like mentally afford to do what's necessary. Yeah. You know what I mean? If you need that instant money, I

chris: 25:10

like that. Talking about spending money. Mm-hmm. even if it's not instant you like shoes? Yeah. You didn't mention this. Yeah. I'm just gonna swing background. So, and every time he comes in he, he reminds me of the wrist watcher with a random outfit and a good pair of shoes. So what is your, like, what are your two favorite. Like kicks

Pete: 25:31

right now. Yeezys in general, just daily wear not even so much for the look, they're the most comfortable frigging shoe, like mm-hmm. Ultra Boost if you can't afford, like, well, Yeezys are like gone now, I guess. So you gotta buy'em aftermarket or whatever. Right? I have a ton. So if you or a size 10 or 10 and a half, hit me up. But I liked Ultra Boost forever. So that's probably number one. And then from like a fashion, I'm, I'm a big like, dress sneaker mm-hmm. type person. So I really like, like, Ji if you call it Maggie's if that's how it's pronounced, I don't really know. But really, really nice. Like Italian made, they're probably like 200 bucks at Nordstrom Rack. Oh six,$700 shoe, but they last forever. Cole Han's always a really good one for me. Mm-hmm. I'll buy like six or seven pairs of Cole Han in the same, like, same style but different colors. Yeah. Yeah. Cuz they're, it's like walking on clouds. I would rather a comfort than necessarily design, like I'm wearing those ones right now. Yeah. They're pretty comfortable, but they just like, look it like, let's be honest. I mean, it goes great to fit. Yeah. Yeah. So, I've always been big on that at why I have such a shoe fetish, for lack of a better term, is my mom bought me one pair of Jordan's. long time ago. Like third, fourth grade. Yeah. And they were fours, I want to say. And it was like white on one side, black on the other. Mm-hmm. And I, like, I wore them to sleep that night. Like they were brand new. I like woke up in them and she was like, once you outgrow these though, like that's it. That's your only pair and you can start buying your own, like when you can afford'em. And like that subliminally has been in the back of my mind since I was like nine. So I was like, fuck it, I can afford'em now, so I'm gonna have 87 pairs of sneakers. Oh

chris: 27:10

my gosh. I love that. I'm like, that's like everybody has like, things from their past eight influenced their presence. Mm-hmm. And I feel like typically it's bad things, but that I think is kind of, it's kind of funny. Yeah. Because it's like, you know, I can afford it. Let's do this. That's like me, like I worked in clothing for so long and I'm like, Hmm, this outfit would look. So good. Mm-hmm. And you could pull it off and they're like, I don't know. You're wearing this outfit. I don't know if I can trust you. I'm like, I'm wearing this cuz I can't afford it. you can, you can afford this fit. Trust me, I know what I'm doing. Yeah. And I have to, that's how I dress my wife now. She's like, you know, everyone's like, oh, you're, you look so great. She's like, yeah, he picked it out. I'm like, thank you. Mm-hmm. I know what, what looks good or what should look good. And I'm like, yep. It's just

Pete: 28:02

experience. You know what it, it's also like, it's hard to feel good 24 7. Like, you know, you get ups and downs or whatever. I, I try to be a very happy, motivated person, but like every once in a while I'm like, fuck this shit. Like to whatever, you know? Right. But like, clothes, shoes flying first class or extended leg room or whatever, like, those are little things that really don't co like, I'm not saying buy 80 pairs of shoes, but like, buy a couple pair that like, you freaking love walking around in rather than like, it. I, I'm not even gonna say a brand because it'll offend somebody, but like, don't buy shit, you know what I mean? Yeah. Or if you can only afford one pair, wear'em, run'em into the ground and then like get another one. Right. Because it helps you feel good. Mm-hmm. on a daily basis, whatever that vice is, you know? Yeah. Just building that confidence and no matter what

Tyler: 28:48

you're wearing, just like, Hey, if you have it, that's gonna pay dividends if you're showing up

Pete: 28:52

confident. Mm-hmm. people see you as confident.

chris: 28:55

Yep. I'm odd enough that I'm at the point in my life where I'm like, you know, if you love how this feels by two, right? Mm-hmm. Yep. People are like, that's so much money. I'm like, it is, but you're gonna be real pissed when you wear out these things in two, four years. They don't make it anymore. Mm-hmm. nowhere near any comfort feel. and I'm like, Ooh, now if only I could have that kind of money myself. Mm-hmm.

Pete: 29:21

I'm a big fan of cuts. I don't know if you've ever seen their t-shirts, long sleeves, whatever. Oh yeah. And that's the thing. They have these, you might like'em extra long, broad shoulder, but like they taper a little bit. Yeah. They fit good in the arms. They're not like super tight, but whatever. And I mean, they could be a$40 t-shirt, but I found them, they fit really good. So I bought like 12 of them. Yeah. In all different colors. And like every time I have a t-shirt on, it feels really good. And the end, you know, you don't need 800 pairs of no Haes, Walmart brand dj, you know, just by like 10 or 12 staples and you're good. Exactly. I saw

chris: 29:58

a podcast with the creator owner, something of from cuts. Oh really? Oh, yeah, yeah. Which is a, which is a plug because we would love to have Max shooting on the podcast,

Pete: 30:09

And for you to send us some more stuff. Right.

chris: 30:12

Love that. But yeah, no, he was on there and they were talking about like, their story of how they got to where they were and I'm like that, that's one of those things where if you know what you want, you shouldn't sacrifice. Like you said, money or time. Mm-hmm. like if you know your goal, you should be shooting for it. Yep.

Pete: 30:30

Yeah. The time thing too. And like, we're obviously not that old, but we're probably all in the similar age bracket. Mm-hmm. It is odd coming out of your twenties. You're not 20, right? No. 30 You just turned 30. I'm the oldest one in here. Happy almost birthday. Yeah. Or past birthday. But like coming outta your twenties or I'll say even 25, like a lot of this stuff was spent like, you waste like a lot of time. Yeah. Trashed every night or you're doing whatever God knows what, or you're taking random drives cuz you, you know, you got your first nice car or whatever. Now it's more so like, I would rather swipe, swipe, swipe to avoid wasting time on certain stuff. Yeah. You know what I mean? Yeah, that's definitely something

Tyler: 31:11

I've been doing the past couple years now too, is like the time value. Mm-hmm. is starting to outweigh the money value depending on what the, the product is, of course. Yeah, sure. But yeah, the, the value of just efficiency mm-hmm.

Pete: 31:24

more

chris: 31:25

than anything. Yeah. I think Emily hates that because I've, because I was in the military. Yeah. And I'm like, how so much time is wasted doing shit and then waiting, and I'm like, it, why don't we just make it efficient? So anytime we're like, let's go to the grocery store, and I'm like, all right, so what, what row is this on? Like, let's make the list and then figure out what aisle is this on? Okay. So we know we do the snake method, which is always funny cause I've seen people pick on it. Like, guys will just do the snake and then other people will be like, oh, well I'm gonna grab this and I'll go over here and get this. And I, I'm like, no, every single person is in the grocery store. on Sundays between 11 and two, walking around like that. Yes. Mm-hmm. if you're efficient, you scoot around all of them and you're out within a certain time. And then you have the rest of the afternoon. Yeah. Jennifer

Tyler: 32:16

always makes fun of me too. She'll give me a grocery list and then I go through it and then I order it from like the different aisles that they're in and everything. And she's like, what are you doing? I'm like, I have to rewrite your list, because she just wrote down random shit. Yeah. And

Pete: 32:28

she was like, okay, see I'm, I'm bad with that. I have severe adhd, so I go to a grocery store and I know I have a list that Meg got me and then I'm like, oh, shishito Peppers. Those look good. And then I get off Tan, so like me, Meg will order off the app now and then I'm just the bitch that goes and picks'em up. Yes. You know, like, all right, let's, Jennifer

Tyler: 32:47

had to start doing that too, cuz the closest grocery store to us is Lowe's Foods and they have the beer den. That's why I end up spending time with the beer den Yes. And it's like it took you two hours to get groceries,

Pete: 32:57

Tyler. Well you know, I was taking my time, right? Yeah. make sure I forgot something. I Hadd to go back. I could.

chris: 33:03

Oh. We're lucky. Like I've, we've gone back and forth and I'm like, it's a good thing when I get off of work, I just go home. Mm. Because I know that I'm like, Tyler, if I stop somewhere and if I'm grabbing a drink or something, nah, it's nine o'clock.

Pete: 33:19

Mm-hmm. Oh yeah. Yeah. I've been there for sure. Mm. My my opposite now is like, you run your own business, so it's like you're just never off is the other alternative. Like, thank God we opened the office first week of February. Yeah. And February 1st my birthday also this. Oh, nice. What a good day That was because like I tend to more so in the last three. I'm coming home from. Mm-hmm. So I turn off a little bit more. My iMac is at the office. Like I can only do so much for my phone or my tablet or whatever. So I think that helps a little bit more. Otherwise I'm like, you're always running. Always running. I would do that too. I'd go like, it'd be Wednesday and I had a bunch of appointments in people's houses. Yeah. Cuz you still do that, right? Yeah. And then it's like seven 30 and you're like I'm gonna go have a martini and then do more stuff on my phone. And now it's 10 o'clock. And you're like, holy shit. Mm-hmm. I don't know that too well. Yep.

chris: 34:17

Well, it's, and it, the real bad thing is if you cross through downtown, you could go to under front. Mm-hmm. And they have like a nice little lounge space. You can sit back and they're like, you know, just keep'em coming. Yep. Yeah, I'm ready. Like if Wilmington opens up like a, Okay. Like I would just love, like some, someone bought, I'm, shoot, it's Wilmington bought the P P D building. Mm-hmm. Mm-hmm. I'm like, that's what you need to do. You put a bunch of offices in a Bombass bar in a bottom. Yeah. Yep. Like shooting fish in a barrel. Yeah. I'm like, that's what New York has. It's like there's amazing bars everywhere. I'm like, yeah, but there's also a lot of people stacked on top. Wilmington needs a spot where you're like, oh, hey, we all work together. Let's go downstairs

Pete: 34:59

and get a drink. I mean, it's super smart because you, like Megan and I both worked in Manhattan for numerous years. Her more so corporate, like she was on the regiment. I was in maybe like two or three times a week. But you find yourself, I'd have meetings from eight till like six 30 and I'm like, well, I don't need to take the train home now. Just go downstairs and have a cocktail, a nice meal. And then, oh wow. Maybe I should just stay in the city cuz I gotta be back here tomorrow at seven. Yeah. Like it's crazy. Businesses would be stupid not to do that down here. Mm-hmm. for sure.

chris: 35:32

I feel like we're, we will eventually progress to that. Mm-hmm. because I feel like Wilmington's doing like these little communities and like the communities are growing their own spaces, like the Soda Pop district, the cargo district the lights, river Lights. Thank you. Yeah. Like all these little districts are building their own communities, or it's not just, oh, hey

Pete: 35:51

houses. Mm-hmm.

Tyler: 35:52

make

35:53

sure

Pete: 35:53

you don't have to leave. Capture ya facts.

chris: 35:56

That's the odd thing. I never thought about that till just now, but that was always the mental, it's like, you know, if I ever won like a billion dollars, just buy a swath of land. Be like, all right, so I'm gonna get this marketed for housing. I'm gonna put this for groceries. I'm gonna put a bar in here. And we'll have like a thing. And people are like, that's weird. You can do that in

Tyler: 36:18

Brunswick County for not that much money.

Pete: 36:21

It's weird until it happens. And then people are like, oh shit, this is cool

chris: 36:26

It's like, well, it's like a commune. I'm like, no, it's just so your friends can be your friends and you're not like going out and being awkward.

Pete: 36:33

Yeah. Mm-hmm. Yeah. And like, I don't know if you guys listen to standup comedy, but Tom Seguras gotta stand up about that. Like he's like, in 15 years we won't even leave our beds like we're True. So, but like true people, I feel like people innately do not wanna leave their house, their community. Like that's why Amazon kicks ass. You could have like a reindeer shipped to your house like the same day if you wanted to. So like, I mean, I live in River Lights and it's the same, like if they built a grocery store, I would never leave. Yeah. I mean, you another one kind of close, well they have the new one coming. Yeah. Yeah. I mean that Harris Teeter's pretty damn close to us. Yeah. But like they have three or four bars. They got a pizza place. They got no offense smoke, but you need to do work on your food. Yeah, yeah. But they got a restaurant. And they now have a clothing store. Hmm. Oh really? Yeah. Shout out Sarah. That boutique is pretty cool. Forgive me if I don't remember the name, but they have like, you know, page jeans and stuff like that, which is kind of nice. So like, oh wow, you really don't have to leave the area. Which if, if Wilmington business owners are listening, we need the, we need the office space with the bar and all that cool stuff. We need some men's wear boutiques. I would love to shop small if I can help it. Like within reason. I don't wanna spend three 50 on no jeans, like gimme a break. But like if you had close to department store prices, but it was like a small boutique set. I'd be there every weekend buying a shirt or a pair of pants or whatever. So

chris: 37:59

we have like two or three. But the problem is that a lot of guys in Wilmington. or either super cheap. Yep. Or don't shop for themselves. Right. So like there's

Pete: 38:10

Or they're older. So it's a lot like Tommy Bahama or like that kind. That's exactly,

chris: 38:14

yeah. So like Gentleman's Corner. Mm-hmm. which we're gonna have him on here. Mm-hmm.

Pete: 38:18

at some point. Mm-hmm. Oh, that's in Lumina Station. Yes. Yeah. I've been in there a couple times. Still like a lit, if I'm like 45, I'm going in there every day. Yeah.

chris: 38:26

Right. Oh. But to me, I'm like that, those outfits, he buys some really

Pete: 38:32

great stuff. Oh yeah. Super high. Like Peter Malar and stuff. Yeah. Like I would go in there for a golf shirt, like kind of stuff. Mm-hmm. Yeah. And then

chris: 38:38

there's a shop downtown what is the name of it? Not Blood Bloke. Yeah. Yeah. Don't they sell men's clothes? Yeah. I don't think they've been in there. Bloke is downtown. They used to be across from Mayfair and then they moved downtown. And that's another great spot. Mm-hmm. But Wilmington could handle at least two more.

Pete: 38:57

Yeah. And like I'd rather see, like you said, yeah. I'd rather see it that way than like, I, I'm begging for like a sax or a Nordstrom or like some, like they would crush Yeah. Here. Mm-hmm. if Nordstrom Rack came in that place would be be packed. Yes.

chris: 39:12

But the problem is, it's similar to Marshalls, is they see the demographic and they're like, oh, we'll send you this product. Yeah. And they're like, we don't want that. We want the shit that they're getting in Charlotte or Charleston. Like, give us the good stuff and we'll spend the money. Yeah. But any

Tyler: 39:28

investor listing, Chris would be a great men's clothing era and he also wants to open a bottle shop, which would be perfect to put right next to a men's.

Pete: 39:36

Hell yeah. You you'd be awesome Actually. And I always thought about this too, and you can feel free to steal it. Is Almo like a true bespoke men's shop? I already thought about it. Like, ha, because the, the only place that I've gotten like decent shirts for like, Relatively okay price. Like you're talking like one 50 and below for a custom dress shirt is in Atlanta. And the experience, they give you a cocktail, they have snacks. Yeah. You go in, you get measured, you can feel all the things, but they don't really ha they have a couple demos, right? Yeah. And that's it. And then six, 12 weeks later you get your shit in the mail and you're like, oh my God. It's like Christmas. Like I, that would be awesome. Yeah. I've

chris: 40:17

also so because I've been in retail for so long, I see things and I'm like, I really would love to fill that hole. Mm-hmm. But I work in retail, so finding the investment to like start something like that. Mm-hmm. And I follow a guy he's based out of like Houston. And he similarly worked in clothing and he shifted to making bespoke fits. Like he would show up to your house and it's not a hundred percent bespoke cause that's, that's a whole nother level. Yeah. But he could show up to your house with his, his bag and be like, okay, so these are all of the textures, all of the colors. All right, let's do, and he would do like 30 something measurements for a suit and make sure that thing fits you. And I'm like, I would love that. Yeah. Because Wilmington's always like, oh well, and I've talked to a couple of people and like they come from out of town to get here to, cuz they're showing up for appointments. And I'm like, that's a cool gig, but why don't you just support somebody who lives here?

Pete: 41:20

It's not here. That's why.

chris: 41:21

Yeah. I know at least one person who could do it for me. Also

Pete: 41:25

entrepreneurs in Wilmington. Will you shop bespoke if Chris opens a place? Cause I'll So first customer, let's sign a petition. Yeah.

chris: 41:35

I mean, now. Oh, there's so many like levels to that. Cuz you could do bespoke clothing and then you got, like, you can't do a cigar shop because it'd has to be its own separate building. And I can't afford that. Richard.

Tyler: 41:45

You'd have to No, that's actually

chris: 41:47

about, probably, yeah. See that? That's another podcast. That's okay. This a whole nother episode. But you could do like the barbershop. I partake in that as well. It's like, yo, let me, let me set you up, you know, get a little whiskey, drink a little drink you know, have some snacks. I went to Charlotte and they have a Tommy John shop. Yeah. And that's, you walk in, they're like, Hey, do you want a beer? Do you want some nuts? And I'm like, for t-shirts, and underwear. It's like, all right, let's go.

Pete: 42:13

Yeah. Hell yeah.

chris: 42:14

We'll do it. It's, it's crazy. That's what my brain is, it's about

Pete: 42:18

the experience too. Like, I mean, Well, you guys do it at Reeds. Yeah. Like you walk into like a, a Rolex on Madison Avenue or you walk into like, Versace and you look like you can afford it. They bust out like some dom and they're like, you wanna, and you're like, wow, let's just spend money now. You know,

chris: 42:37

my pro, I, so one, because I've grown up here, I know people make money and it's very subtle money. Mm-hmm. Mm-hmm. So people come in, they're like, oh, he doesn't look like he'll, he'll spend anything. I'm like, I don't give a flying. Like you should treat everybody the exact same. Like if I go to New York, I'm assuming that they're gonna be like, oh, you showed up in, hey dudes, you're not gonna spend money. Mm-hmm. or I showed up in, Hey dudes, cuz I saved money, not spending a ton of money and I have a hundred K sitting in my bank account and you didn't greet me, thought I was bullshit. And so guess what? I just walked across the street and spent all this. Mm-hmm. Mind you, that is not Chris Kellum. I do not make that have that kinda money but I'm like, that's how I treat everybody. I'm like, just cuz you walked in like bummy. I'm like, it's your day off. I'm bummy. Like if I'm not in a suit, I am quite literally in the most comfortable outfit I can find.

Pete: 43:31

Mm-hmm. So I bought this in racquetball clothes. Yes, you did. I look like an idiot. You didn't go to racquetball though? I didn't go to racquetball after pickleball. That was, yeah. Yeah, that's, I, I mean I had the opportunity, so in 2012 was like the first year I really started making. Decent money in the insurance space. So I was like two years in. For those that want to get in the industry, it takes at least two years. Mm-hmm. And I wanted a Mercedes so bad, just a C class, nothing frigging crazy. 38, 30 9,000 at the time, right? Yeah. Whatever. And that was the thing I showed up in like gym shorts and a T-shirt. No one even talked to me. I went to go sit in the car and one guy was like, Hey, can I help you? And I was like, yeah, I kind of want this. And he was like, all right, well let's do some credit stuff. And I was like can you tell me about the car? Like, don't pre-qualify me. You asked me whole, like, whatever. So I left there, I went to bmw, they treated me like gold, and I bought a two series, and that was Oh, sick. Yeah. That was it. Like some people are schmucks when it comes to that stuff. Mm-hmm. And

chris: 44:32

that's, I hear these stories all the time, like people are like, oh, they didn't treat me right. And I'm like, I don't care what you're wearing. As long as you come in and you're not mean about life, then I'm gonna treat you right. If you come in with attitude, well, that's a different story. Mm-hmm.

Pete: 44:49

but

Tyler: 44:50

random question. Yeah. I was just thinking about like everything we're going down. Have you heard of Ben Newman? No, he's in similar or he was in the same insurance type of space Yeah. Too. But now he's a he's a performance coach and everything too, so I thought like, oh, you might might know him. I have

Pete: 45:04

to look him up. Yeah, I I

Tyler: 45:06

think you would like him a lot. Yeah. He actually does a lot of performance coaching for college football teams and NFL players. Oh, yeah. Yeah. So very good. And that's cool. Yeah. Same type of background. So I was just thinking about that too. So I was like, ah, I wonder if you're heard of him. Yeah, I'll have the you two of him. Yeah. He runs in the same, not quite as close with like Grant Cardone, but like Ed Mylet.

Pete: 45:24

Oh, yeah. Like Andy and Ed's kind of in the same space that we are and stuff like that too. I I like that. I like that you mentioned that too, because I like the fact that he did it and now he's perform. You, you gotta see how many, like, YouTube, TikTok, whatever, like, I'm gonna train you how to just murder. What'd you do? Well, I've been training people outta murder life since I was exactly 12. You're like, what the fuck? Like, what are you talking about? You know? So for, I, I like that, that if he was successful in the insurance space first, like that's always a, a plus for me to engage in content, you know? Right. Yeah. He was in the top,

Tyler: 46:00

like smaller than 1% of Wow. Everything, and did it within like three years and then grew his business, sold it, and started performance coaching full-time. Oh, that's awesome. Yeah. So he, he knows his shit.

Pete: 46:12

That's cool. Yeah. I feel like that's

chris: 46:13

the thing, like there's, there's two types of coaches out there. Mm-hmm. There's the ones who are coaches, and then there's ones who did it, learned it, lost it, learned it some more, and then they're like, oh, let me help you. Yeah. Like, and those to me are like the Chicos, like we were talking about, saving time. Mm-hmm. I'd much rather go to somebody who I know has done the thing that I'm looking for than be like, oh man, you're an amazing coach. Everyone. I'm like, But that's not specific to me. No, exactly. I'm like, same with healthcare. You gotta find the right healthcare professional. Like you can't just go to anybody.

Pete: 46:49

Right. Yeah. Well, it's the same with I think anything like you hear on podcasts or YouTube or whatever, it's like, you should be doing keto, you should be doing carnivore, you should be doing akins. You're like, well, it should be probably catered to me as opposed to just marketing a freaking diet So yeah, I'm, I'm all about that stuff. There are lots of people that I won't name names that like, I'll be at a conference and they're like headlining or whatever, and they got paid. Mm-hmm. but I want to get paid to be up there. And you're like, what? You just, you said nothing for an hour and a half. Like, what, what is going on? You know what I mean? Yeah. Just

Tyler: 47:27

incredible sellers. They go up there and say a lot of things and Yeah. Gave zero

Pete: 47:30

value, but it just sounded like you knew, or they have, I mean, there's also a ton of other quote unquote influencers out there that have a shit ton of money from something and they can afford to look. Mm-hmm. like they have unbelievable real content. They have great subtitles. They fly private. They're like, they could do nothing. They could inherit mommy and Daddy's money, and then they're just going to charge you$25,000 an hour to train you on how to be a, a better Pete. Right. Come on, man. you're like, And last

Tyler: 48:02

week we brought on the doctor from Oh, yes. Yeah. The functional doctor that I was talking about. The same thing too. Like, Hey there, there's not a one size fits all for this. Yeah. So same type of thing too. it's just gotta know who you are. Yes. Yeah. And to what you were talking about too. And to bring the, the Ben Newman thing back on. So part of his team too is David Meltzer and he was one of those guys

Pete: 48:22

that Oh, I know David Meltzer. Mm-hmm. yeah. Yeah. Build up. Yep.

Tyler: 48:26

Huge, incredible real estate business. Lost it all. Yep. And he was like, well, shit, I guess we gotta do it again. And then built it back up again. And just knowing that you have that fortitude and ju it's

Pete: 48:36

just the grit, dude, that, that resolve is so crazy too because like I say, if I lost everything right now, I'd be able to do it again. I'd probably be in a funk and a half, but mm-hmm. the same, the same year that I bought the BMW in the insurance space. I don't know if it works this way in financial services, but like, if you two were working for me and you wrote a bunch of business and it didn't last a year, and you quit all that debt of the policies that fell off. Is on me as your manager. So I was really good at selling the dream and recruiting people. I wasn't necessarily living the dream. Like I had a two series, its kind of cool, but like whatever. So I brought on like 60, 70 agents and these two scumbags wrote a bunch of bad business, let it roll to me. And like in October of 2012, I got hit with like 50 ish thousand of rollup debt at like at at at 23. And like that by itself took me 18, 19 months to get out of like I had to move back into my parents' basement. Like Megan and I were netflixing and chilling for a year and eat and Cheetos cuz that's like, oh, I could afford like, it was, it sucked. So like hearing on podcasts or whatever, like, oh yeah, I had a, you know, 175 million real estate portfolio and then 2008 happened and you know, it sucked for a year. But then I did again, I'm like, you are Superman. Yeah. Like I don't even understand or comprehend how you could possibly. Go through that. Yeah. And

Tyler: 50:02

it's funny too, cause Chris and I have this conversation a lot too, cuz typically what you see, like in the news media and stuff, right? Mm-hmm. is like all these billionaires, like these horrible people, like a David Melter type. He wears his heart on his sleeve. He's the most genuine guy. Yeah. And so to see someone who's so genuine and just like puts everything out there and like actually really wants to help you, like you can go to his website today and get a free book cuz that's how badly he wants to help you. Yep. And show like the resolve. Like I think

Pete: 50:27

that's pretty cool. Mm-hmm. Yeah. I like people like that. Real people. Right. You know? Exactly. Yeah.

chris: 50:33

So talking about real people and going from the bottom, getting to the top, what would success look for like for

Pete: 50:40

you? I don't know who coined this term, but it's, it's probably the universal answer is you do whatever you want, whenever you want, with whoever you want at any point in time and not have to worry about it. I think that's like the ultimate. Goal when it comes to, cuz it brings in family, it brings in finances, it brings in personal health, it brings in every, it's like, if I want to go on this diet and it costs me a thousand dollars a week, screw it. If I want to go on this vacation with my family and it's 50 grand, screw it. If I want to go fly and hang out with my best friend from eighth grade, it's like, what? I'll hop on the private check Right. So I, I think that's like the ultimate, I have that written on one of my vision boards, which is also important. Entrepreneurs like vision that shit out. I have like four of them. But I, I think that's the culmination of, of at least what it means to me is like whatever you want, whenever you want with whoever you want. Yeah. At any point in time. That makes sense. Yeah. To build off of that and then go

Tyler: 51:35

into my next question Yeah. Is, I'm glad you touched on that too. That was something that I started extremely late as in last year. I always thought like vision boards and manifesting. I was like, ah, that like, Voodoo type of stuff, like, ah, whatever, like, sounds good. But when I started listening to these, like David Meltzer, Andy Fela Ben Newman types, they all said the same thing. Mm-hmm. And I was like, well, shit. Yeah. If all of these guys are doing it, like I'm clearly messing out on something. Yeah. And, and it's true when if you sit down, you take the time and effort to like actually think of where you're going and to build those vision boards, it makes a huge difference just in the last year of doing it and putting it out

Pete: 52:14

there. Oh yeah. I have multiple examples of it. You're included in one of'em, I sent you that text, right? Yes. So, like I I, I started following Bradley who's owns light speed. It's what my training platform is on'em is. and I started following his podcast maybe in like 2018 and I was like, I'm gonna be on this thing one day. And in 2020 I was on it. And then in 2021 I was on it again. Oh wow. And this dude's got like millions of subscribers. Yeah. But that's like a goal that I wrote down for like a year or two straight is like, I want to be on this podcast. Another one where it, we went to a conference that I was training at and one of the main speakers had this like vision outline where it was like, what do you want in the next three months, six months, 12 months, 24 months and I think five years. Mm-hmm. And the shortest was three months. And I think this was in April maybe. Cuz I think you had that thing in September. Right. So I, I never had a solid gold rolexs in my life and I couldn't be able to afford one either. But I was like, I'm gonna get one. Like this was April. By September I would have one and no shit like 50 something days later he was like, Have an olive day date and I was like, mine, And then I took a picture with the planner with it, yes. And sent it to him. And I was like, holy fucking shit. Like that works. So those two are really cool, but the coolest one and Meg will say she still won't watch this damn movie is when I got in all that debt. I can't read book. Like I have so much adhd. It's like, I'll, I'll read like 10 words and be like, fuck this shit. So I listened to a lot of audio books, but when I got in all that debt, I probably fell asleep to the secret on Netflix. Easily 90% of the nights of that year and a half. And eventually it worked because my mindset was so jacked up that like I needed something to pull me out of that. No matter how I thought it was like wizardry too. I was like, what is this bullshit? Yeah. I think it so it's gonna happen. Yeah. Get the hell outta here. But it worked, but it, it only works too when you put the action behind it. Right. I can't just sit in my room all day and be like, I would like a private jet Right. And eventually, and then

chris: 54:20

you sit there in your room and do nothing. Yeah,

Pete: 54:23

exactly. Exactly. Yeah. Gotta get out there for the action behind it. Yeah. Yeah. Well, with all of that being

Tyler: 54:28

said though, if you were to tell your younger self one thing,

Pete: 54:31

what would it be? Oh, man. Like younger, professional self, like when I start working? Sure. No, no, I want both. Oh, both. Oh, okay. Okay. So, alright. Younger, professional self, so I'll say like 20, 22, whatever. The, the pain won't last that long financially. Okay. Because I was so distraught. I was such, I felt like such a bad person. Even like, I love my parents to death and they let me move back in, but my mom like, didn't comprehend how that was even possible. Like like, you went to college, you know, all this stuff, blah, blah, blah. And I was like, yeah, I know. I'm a piece of shit. I don't, I don't know but like, looking back and it only being 18 months outta my 12 year career, that's not really a huge blip on the radar, but when you're in it, you're like, my life is over. Yes. Mm-hmm. you know what I mean? So that's hard. Younger than that, I, I would say like, ha, I wish I had more f this is gonna sound terrible, but I wish I had more fun as like a kid. I was always this kind of fucked up, weird sales entrepreneur. Style stuff. Like I was flipping key chains in like eighth grade and stuff like that. Like I, I would sell my grandma pens that I got at like staples and shit. Like I was always on for some reason. And you know, I played video games and I ran around with friends and stuff like that too, but like I could never turn it off. Mm-hmm. from like a very young age. And I started working at like, staples at like 16 and I turned into the top extended warranty salesperson. There I was the scumbag that was like, oh, you bought a shredder. comes with a three year warranty and it's$4, you know? But like, I should have been a kid more than having that mentality. I mean, it served me obviously mm-hmm. but like, I wish I could turn it off every once in a while. Yeah. And just be like, I can't even to this day we go on vacation and stuff and I'm like, three days in I'm like, fuck this shit. Like, gimme my phone. Yeah. You know, it's terrible. But I guess it's a. There could be worse problems to have, right? Yes.

chris: 56:30

Yeah. Yeah. So to tie into other episodes on the podcast have you, do you see a traditional western medicine doctor or are you swapped to something?

Pete: 56:41

Good question. So, oh my God, I hope they're not listening. So I would like more of the non-traditional route. One, I hate needles, so every time I gotta get blood and shit, I'm like boo, and I just decompress. I can't, no, I'm oh, I got, there's something about I could get a shot all day. I get the flu shot, it's like, whatever, I got a tetanus shot. Like, that's fine. Cuz I guess it's up here. As soon as they stick something in here, I'm like, boo So it sucks. But I feel like when I went to a pediatrician, like. They would take blood no matter what. They'd prick your finger. They'd make you pee in a cup, they'd check your hernia and everything, make sure you're okay. They'd do this weird tapping thing on your whole body, right? Yeah. I went for my annual physical, like uh, oh, four months ago, and I went in, nurse weighed me blood pressure, check me out. They were like, you feel okay? And I. Yeah. And they were like, all right, you're gonna talk to the doctor. And he was like, you feel okay? And I was like, yeah. And he was like, all right, see you next year. And I was like, the fuck? I was like, like, I'm, dude, I pass out every time. I'm not gonna voluntarily ask for a needle in my arm, but can, can you force it upon me? Like at least pretend like, damn, what the hell? So, even though I sell health insurance, our healthcare system's a little shit storm. But I, I would like to transition more to like the non-traditional approaches of stuff. Like even I find myself on the supplementation side of things. I started doing 10 X Health. Oh yeah. Which is like Gary brca cuz I saw him speak last year at 10 x and. like it's helping my ADHD and it's just like folate, magnesium, whatever. But I took this gene test. Yeah. And it was just a mouth swab for a couple minutes and they analyze all this stuff and they're like, Hey, all you really need is this, this, this, this, and this. And most people can't get it from their diet. So you want to supplement and if you can't get it from your diet, great. And like, I, I feel so much better. And maybe a little bit's placebo effect, but it's also like when I ran out of the pills and didn't have them on reorder and they're just vitamins. Yeah. But if I didn't put'em on auto ship, cuz I'm stupid, I'd go 10 days and I'd not have'em. And I'd feel like a, a shit break. You know? So I, I, I think there is some relevance to that stuff. Aka. You

59:11

guys

chris: 59:11

should definitely check out functional medicine. Oh, where is that? Instead of being, or is it online? Oh, it's online. Oh, okay. But it's also doctors who I mentioned this because we're all kind of like in the wellness space in life and trying to get better. Yeah. Bettering ourselves. Optimize. There you go. Optimize. Yes. But that's what they're there for. Instead of taking like the regular route and doing like, oh, do you feel good? Cool. Goodbye. They're actually gonna be like, nah, but for real. Yeah.

Tyler: 59:37

Let's, let's dig deeper. Yes. Mm-hmm. how can we get better?

chris: 59:40

Yeah. So we had on

Pete: 59:42

the doctor, Dr. Hillary Rek. Yep. Yes.

chris: 59:44

And she's a functional, she's part of Wilm Wilmington Functional Medicine. Yep. Ooh. And I'm, I mean, let's be real. I'm gonna plug that. Yeah. In general, like finding somebody who can help you, not just ask like the basic questions or prescribe you a shit ton of pills Yeah. To then have side effects. So then mess up your insurance rate on the back end. Oh. Yeah. I feel like that's always a good thing is always growing and optimizing your life. Mm-hmm.

Pete: 1:00:09

no, I'm big on that e even like, like from a, not, you know, sometimes you don't wanna go to a therapist, but you go to like a performance coach or something like that. because you don't necessarily need therap. You need like optimization or something of that nature. Go in the holistic route is sometimes like, really freaking awesome.

chris: 1:00:28

See Right. Another person this year that I think that's gonna be the goal. Like the, the throw throw, like the line that runs through this year is like optimizing your life. Mm-hmm. Like we started with Reggie, who's a, he's a business coach and he is always talking about optimizing and like working on health. And I feel like almost everyone we've had for the past couple months has been in that, not even on purpose. Mm-hmm. it's just been in that, that thorough line we always get on

Tyler: 1:00:53

these like themes that we never actually try to get onto

Pete: 1:00:56

Yeah. And I'm like, all right, I'm about it. It creates cohesion, Well, it, it's hard to too, cuz it's hard to do that. Like going full circle is like, if you don't spend money, how the hell are you gonna optimize anything? Right? Yeah. But like taking the time to do so, cuz maybe some of the listeners don't have the means you get all this bullshit advice from all these people trying to sell you either snake oil or it's their view and that's it. And what, and you're not going to somebody who's actually like, so what's going on with you? Mm-hmm. and let's cater this. Let's bespoke this. Yes. to your life. You know what I mean? Which is kind of crazy. Yeah.

chris: 1:01:31

Hmm. Sorry, my mind's like on the bespoke pattern. I was gonna say, thinking about him yet. We've hit an hour. And I just wanna thank you for coming on, Pete. Absolutely. Definitely find him on Instagram. We'll plug in p Pete Fourier,

Pete: 1:01:43

Peter j Fourier on all social

chris: 1:01:45

media. Yes. Perfect. Because that's, that's where he posts everything. And also typically who I tag when. Sell watches of any sort. Yeah. Yeah. And no, he does not get every single watch. No. I must make that disclaimer so people don't try to show up at his house.

Pete: 1:01:59

Yeah. No. Well, they won't be there, most of them, so Yeah. Or insurance is expensive, right?

Tyler: 1:02:06

or at Reach Jewelers, trying to get all of the stainless Rolexs.

chris: 1:02:10

Yeah. Good try. I don't even see all of

Pete: 1:02:12

this. Hey, you're talking to the guy that said he didn't want a Daytona, right? Because they're ugly. I'm not. I'm with

chris: 1:02:19

you. I don't think they're pretty watches.

Pete: 1:02:21

No. Yeah, it's not

Tyler: 1:02:22

Ro And what do you

Pete: 1:02:23

think? Rolex? You don't think Daytona? No. Well, you may, but I don't think that I want to drop 15 K on something that doesn't tell me the date, right? Yes, because I'm not sure. I'm not racing

chris: 1:02:32

cars. No. I mean, the modern Rolex fan wants a Daytona, but let's

Pete: 1:02:36

be ready.

Tyler: 1:02:36

They, they want it so I can. 90%

Pete: 1:02:39

of the

chris: 1:02:39

time cannot confirm nor deny that information.

Pete: 1:02:42

Right. it's more so I want to keep this and if shit hits the fan, then I'm like, right

chris: 1:02:47

But for those who are listening front end we did drink this Smooth Ambler Contradiction bourbon, which is a blended whiskey, super smooth. I

Tyler: 1:02:55

would like to intro Interject. Delicious. I've been drinking coffee as well, and when I drink coffee and that together, it tastes

Pete: 1:03:02

fantastic. I have to make sure it's very good.

chris: 1:03:05

Yeah. So what you're saying,

Pete: 1:03:07

is this is an after dinner type?

chris: 1:03:11

No. What I'm hearing is if you have a really bad work experience, you should just like a cup of coffee.

Pete: 1:03:18

Just kidding. That is illegal in those shots. Oh. None of my agents are listening. Right. do you not listen to this?

chris: 1:03:25

No, but this one is, it's really good. It, and like Tyler says, it mixes well with coffee, which means it has a nice smooth flavor. Mm-hmm. And sometimes you have coffee that overpowers it. Yeah. But Blue Cup Roastery over here in the cargo district makes some really primo

Pete: 1:03:39

shit. Not a sponsor, but we'd like it for sure.

chris: 1:03:44

But thank you guys for listening and hopping on Pete.

Pete: 1:03:47

Thank you. Appreciate it. This was a blast. Yeah,

chris: 1:03:49

thanks. It was fun. So ended up cheers. Cheers. Cheers.