Whiskey & Wisdom

Self-Love & Self-Improvement, Kulture Coll3ctive (Seth Butler)

December 14, 2022 Seth Butler Episode 45
Whiskey & Wisdom
Self-Love & Self-Improvement, Kulture Coll3ctive (Seth Butler)
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Show Notes Transcript

This week we bring on Founder & Owner of Kulture Coll3ctive, Seth Butler. We discuss the importance of self-love, self-improvement, and holding yourself accountable for everything you do.

This week we're sippin' on:
Basil Hayden

How to find Kulture Coll3ctive
@kulture_coll3ctive

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How to find us:
Whiskey & Wisdom: @whiskey.and.wisdom
Chris Kellum: @ctkellum
LinkedIn: Christopher Kellum
Tyler Yaw: @tyler_yaw_
LinkedIn: Tyler Yaw

Chris:

welcome back you guys. This is the Whiskey and Wisdom Podcast as the intro. Did suggest you have your boy, Tyler and Chris here. And we also brought on,

Seth:

My name is Seth Butler. I am the owner and founder of Culture Collective.

Chris:

Cool, cool. And he's based in Wilmington, North Carolina. I am you know, we like to support local, do things local until we can figure out this internet thing. You miba. We might introduce other

Seth:

people

Tyler:

too. Yeah, maybe. If this all works out well, you'll see a video version of

Seth:

this podcast. That'd, that'd be pretty exciting. Absolutely. Absolutely, man. So Seth was

Tyler:

willing to go through our growing

Seth:

bans with the video here too. So, nah man, I, you gotta, that's one. You gotta find tooth everything. Find tooth comb man. Exactly.

Chris:

So this week we are drinking basil Hayden, the classic, the og. I'm still trying to figure out like what this brass ring is for.

Seth:

I think it's a, I think it's a belt. It's a belt of some sort. Yep. Still don't

Chris:

know.

Seth:

So it just, it, it fucking looks great. It

Chris:

looks so good. Looks it's the classic small batch. It even says artfully aged by the James Bean Distilling Company. Just something super classic. Seth had had it before and I was like, sure, let's try this. Yeah. It's, it's, it

Seth:

literally looks like the Gucci belt of like bourbons or whiskeys. Yeah. Fantastic.

Chris:

There we go. So this has some sweet brown sugar notes, black pepper and charred oak with a little fruit on the finish. So

Seth:

can of taste like you're eating like a loaded sweet potato with the brown sugar. See, get it. Yeah. It's

Tyler:

actually a good, yeah, it's nice because I, I get the brown sugar at the end more than the sweet Yep. Fruity notes that Interesting. I guess we're supposed to have.

Seth:

Yeah. Cheer. Cheers fellas. Cheers. Cheers guys. Absolutely. Cheer. Run it back. This good.

Chris:

It's so smooth. It

Seth:

really is. There's no bite, there's no nothing. It's so smooth. It's definitely a solid one. Especially for the price range. What does that run? I don't

Chris:

know. Price is one. Who bought it? This is under, it's under$80.

Seth:

I was gonna say it's probably like 50 or 60 bucks. Yeah. Yeah. I say it's definitely 60 at the highest. Yeah.

Chris:

The issue is I tend to bias four bottles at a time. So I don't look at the price point. I'm like, okay, I spent this much, should I write it off? Yes, probably. But I don't have a business to

Seth:

write it off too, so Totally can that. You can write it off, dude, that would be the best tax. Write off ever. Oh my God. Yeah. Like that would be so sick. Yeah, absolutely. I would love it. We can write it off against our socials. We can, yep. I might do that. Probably not. You probably should. So paperwork, find yourself a C. That sounds, you know how good that sounds though. Whiskey and Wisdom llc. I, I think Can you,

Tyler:

the LLCs already taken we would've

Seth:

to find something else. Yeah. Yeah. Cll. Maybe just flip it, flip it backwards. There you go.

Chris:

But Seth was introduced to us by a recent mm-hmm. Interviewer. Interviewee. Interviewee. Okay. We've been doing this for a little bit today,

Seth:

I don't understand how you guys aren't on the floor like I, no way. It's been a long time.

Tyler:

We started at

Seth:

12 and it is now 5 36,

Chris:

but I will mention this is one of my favorite giveaways this week. Sweet. We're doing a pottery giveaway. We are Ooh. And coffee. Yeah. We're giving away two mugs. Mm-hmm. from Emily Tippett's company.

Seth:

I highly suggest

Tyler:

you go back and, find it on our podcast as well too, cuz we did interview her as well. And her company

Seth:

is called More Than Clay and

Chris:

she's been on all of the little showcases. Mm-hmm. and markets. Markets this whole month. Pretty much every Saturday. I haven't been able to hang out with her because she's outta market somewhere.

Seth:

That's awesome though. Good for her. Yeah. She's

Chris:

staying busy. So yeah, we're giving away some coffee and two mugs so you can drink that coffee or whiskey, your choice. Yep. But we decided to mix it up a little bit this week since

Seth:

we didn't, or both put the whiskey in the coffee. There you go. True. Kill two birds with one stone. Yeah.

Chris:

Christmas vacation. Why not? Exactly. But besides giving away stuff, we also wanted to talk to you, Seth. Absolutely. A little bit about your company. Mm-hmm. And give us a little backstory of how you got here.

Seth:

So was born and raised, well, I wasn't raised, but I was born in Jackson, Mississippi. I lived there until I was about six. I don't Okay. I remember like some aspects of Jackson. I mean the fondest memories that I remember is any weekend that like my dad had off work, if he had a long weekend off work like a Thursday and Friday, yeah. We would get on the train and we would go to New Orleans, which was I know what as, yes. So as a kid going to New Orleans and like going to the museums, going to like Cafe Dumond and eating like beignets and like doing that at a young age was super cool. So yeah, we lived in Jackson until I was about six, six and a half. I don't fucking know how we started vacationing in Blowing Rock. I don't know if you guys know where Blowing Rock North Carolina is. Yes, dude. My dad had a, I'm not even joking. My dad had a 1989 Land Rover and he would put me, my mom and my sister and we would literally drive to blowing Rock So found blowing Rock. Fell in love with Blowing rock. Mm-hmm. moved to Blowing Rock. We were there for 12 years and then my sister came down here for school and we just kinda, we just kind of followed suit man. Fell in love with Wilmington and I've been here now for, God, 15, almost 16 years. Time flies, man. Yeah. I've seen this place like boom. It's cor like I remember when there wasn't a Walmart or anything in Porter's neck or anything. Oh yeah. Yes. Welcome to my life. Like dude, I went to Laney. Like when we would skip school to like skip and like go smoke or do whatever we did in high school, we would go to like the woods. You would go to where the Taco Bell is. Yes. Yes, dude. Like we would literally go there. There's literally an apartment complex where we would go and it's just, it's so weird to see how fast this place has literally blown up. It's, it's. but it, it,

Chris:

oddly enough, it like stops Where Kate fear is like, I always, it does, you're right. Like everything past that, I feel like there's like two or three things mm-hmm. that have been put up there and there's like two neighborhoods, but everything else I'm like, ain't nothing else new

Seth:

back here. Yeah, no,

Chris:

I was looking at property back that way and I was

Seth:

like, oh, I should buy, are you talking about like off like Blue Clay and all that stuff back there? Yes. Blue Clay

Chris:

go down mark or North College. Yep. Everything is the same. Yeah. I'm like, yep, this is not, this is potential.

Seth:

It's a lot of potential. It is. Yeah. Love. I've loved living in Wilmington. I would say that Blowing Rock and Boone definitely. Like really that's where I grew up. That's where I was raised. Like I, I remember like snow days. I remember waking up in the morning having a landline and having to call. And it would literally be like, Watauga County schools are operating on a one hour or two hour delay or we wouldn't have school And it was, dude, it was the coolest thing in the world. And it's, it's so crazy cuz now you can just get on social media, it'll tell you, dude, get all the news or everything. There's like, there's some excitement, but there's not as much excitement as there was dude. But it's growing up. I love the beach man, but growing up in the mountains, there is nothing like, it's, there's something about it, even when I go up there to like reset and just like cleanse my mind, take the dog and like go hike. There's nothing like, like the Blue Ridge Parkway. It's just, it's such a reset dude. And app state's come a long way too. It's, it's, it's really booming up there too.

Chris:

I haven't, so I have it. So I graduated here in oh seven and I went to visit my friend at App State that fall and that was the last time I went to app.

Seth:

You haven't been there since 2007. No, there's still a two story. Wendy's I don't think that's ever, I don't think that's ever gonna, that's, they're literally known for like one of the first Bojangles Mela mushrooms and the two story Wendy's.

Chris:

I know. So, because I was a college kid, my friends were like, oh, let's go to cookout. Never been to a cookout before. Oh yeah. Because they, they like hadn't crossed over like the Piedmont area. No, dude. And I was dying and I was like, what is this hot mess?

Seth:

Dude? They, dude, the summer. So my birthday September 7th, so the summer that I went back up there when I was 17, cookout saved my fucking life. Dude. Those like ranch wraps and all those man, like$5 trays. Oh my God. We would literally get those, go sit in the mall parking lot and just grub up. Oh my God. Yes. Love that

Chris:

mess. So you've been here I have for 16 years. 16, yeah. So what have you did? When did you come up with this concept of a.

Seth:

Clothing company. January will actually be three years. So the bar that I previously worked at, I remember I was closing and I miss, I miss bartending sometimes. I think the one thing that I truly miss about bartending was closing the bar, locking the doors, turning up the music and like pouring a drink or whatever you wanted and just counting the money, cleaning everything and just having like having your own vibe. Yeah. Mm-hmm. And I remember the people that I were closing with. I had done, God, I'm 33 now. I remember when I was 25, I had started this Instagram and I remember I called it, I used to be huge into sneakers. I still am. I had called it Soul Search. Mm-hmm. And I remember I made business cards and everything. When I was helping my parents move out of their house in landfall to move Midtown, I literally found the Vistaprint cards that had never been open, like the second box, and I pulled them out. And a bunch of people in Wilmington actually have shoes that they bought from me. And I remember I had that Instagram for a while and I, I had always been into clothes and I remember just meeting a bunch of people around the area and a lot of people around here into the vintage clothing. Mm-hmm. and like the upcycle clothing and the sustainable stuff. And I just remember being like, like, why not? Like, I wanna do something different. Yeah. I've always, like I said, I've always been into fashion, I've always been into stuff like that. And I remember looking at the people I was closing with and I was like, I think I'm gonna start a clothing line. And everyone literally was like, they like laughed and they were like, that's really what you wanna do. And I was like, yeah, absolutely. And I'm like, you're not gonna do that. And literally I started that because everyone told me that I couldn't do it. That's awesome. Literally. Yeah. So it it took a while for it to like catch on and I've worked with some really great photographers around town. I think first popup that I ever did in the cargo district. I will never forget that it was freezing cold. It was like 33 or 34 degrees And it was like, you know, like that mist. It's not, yes, it's not raining hard, but it's enough to get everything soaked. Yes. Yeah. I remember I did that and I made, like, I made, I think I made like 250 bucks and I was like, oh my God, like, I just did all this work, put up everything. It's not even like setting up, it's like breaking down everything when you're done. Yes. Yeah. And then taking everything home. And I remember that next month I got asked to come back and I think I did like$1,500. And I just remember being like, wow, like this could actually be something. Mm-hmm. that works. But when I first got into it, I was about like, how much money can I make off this? And I was more about. Being like, oh, look at me like I own a brand and things like that. I never actually broke it down and was like, you know what? I can take all the shit that I've been through in my life, put it in my designs, and actually connect with people on a deeper level rather than just, oh yeah, buy this hoodie, buy this beanie, buy this hat, buy this t-shirt. And it just kinda, my previous girlfriend that I was seeing, I remember in May, that's kind of when everything changed for me. May of this past year. That's why I say that 2022 was the biggest year of growth for myself. Hmm. I remember in so May, she took a travel job and I remember driving, she moved back home to Vermont, but she had taken a travel job up there and we were in the car and I remember she was like, what happened to you? And I was like, what do you mean? She was like, when we first met, you talked about all of these things that you wanted to do with culture and now everything has just kind of come to a standstill. You haven't done like, you haven't done anything at all. You've become kind of lazy. And it's not that I become lazy, I had just become the people that I were working with. It made it seem more like, it made it seem more like a job to me, right? Rather than getting up and enjoying something that I really wanted to do. I was like, God, I have to do this today. I have to do a photo shoot. And I was just like, I was tired of having to come up with new things every single day to try and like please other people. Mm-hmm. But the thing was is I wasn't happy with myself. And so I remember we got in a fight. I remember I flew back home and I remember getting home and I looked at myself in the mirror and I was like, I had just like lost myself. I was like, what the fuck am I actually doing? So I remember just, I went on my Instagram page. I almost gave it up. I remember I deleted all the pictures and I just left it blank for like two months. Wow. I didn't post anything and I really just like looked in myself and I was like, I need to, all the love that I was giving other people and all the love that I was giving her, and just like I said, just everybody else, I was like, I need to give that to myself. Mm-hmm. Mm-hmm. So once I started really looking into myself on a deeper level and healing from things that I didn't even know that I needed to heal from, I immediately fell back in love with this and I started treating it as like a self-love journey brand. So I could That's cool. Put my, not only. like my fuckups in my past, but my flaws that I've accepted. Mm-hmm. so I can put'em into my designs and I can put'em into my brand so I can connect to people. And that's why I started doing reels and I started doing videos of like my self-love journey. And when I started doing that, it really started to take off and I really started to like connect with people. And it's really cool just to kind of see it in just the past couple of months go where I never thought that it would go ever. That's neat. It's super cool that

Tyler:

that's kind of what, why Angela wanted you to come on the podcast too. Yeah. Is to talk about that. Mm-hmm. because she was like, not only does he have this brand, she was like, but just look at his Instagram. Yeah. And go through like his reels and everything that he's posted. Yeah. And going through that like it felt like I knew you before I met you. Yeah. And that's because you're being so

Seth:

honest. And that's the thing, like you can go, you can do a photo shoot, you can be like, wow, that's a really cool shirt that you have on. But what is the deeper meaning behind that shirt? Like who is that person? And now when I do, like when I do personal reels or like when I see people in public, I love talking to people. Mm-hmm. And I love, like I've had people message me on Instagram. This girl down in Florida ordered a couple sweatshirts from the new stuff that I put out and was just like, I've had a really tough day. And she's like, anytime that I put on one of your hoodies or one of your sweatshirts, I feel secure in being unapologetically me. And that's kind of what this is about. Culture can have so many different meanings to people, but what it means to me is being unap, like unapologetically yourself and living for you and not giving a fuck about what anybody else thinks of you. Because when you're living for what other people think about you, you're not gonna make rational decisions. You're always gonna be like, okay, in the back of your mind, what is this person gonna think? And what is that person gonna think? But when you start doing. What's best for you, everything else kind of, it's like a trickle down effect man. Everything else falls into play. Yeah. It's like I listen to y'all's podcast, man. It's like Dennis was saying, it's a butterfly effect. Yep. Yep. That shit is so real cuz there's times when I've sat in my living room and I've thought about things I've done when I was 19, 20. That's why we're here. Right. I wouldn't be sitting here talking to you guys if I didn't fuck up and make those mistakes. Mm-hmm. It's crazy. It is nuts.

Tyler:

It's amazing when you think about it kind of going back too, like I think about those journeys all the time. Yes. One of the easy ones for me to go back to is when I was in middle school, my dream was to be a championship wrestler. Okay. And go into college and follow that and everything too. Right. There's a very good chance, if that's the route I took, I never would've moved to North Carolina. Right. And everything where I am now, there, there was no chance I'd be where I am now. Yeah. So it's crazy and I, and I

Seth:

wouldn't change any of that. It is, dude that was like me. I remember I was. I was so good at basketball, and I remember I, I played all the way in middle school. Mm-hmm. and, you know, high school. My dad made me, he literally built like a half court basketball court and literally made me get up and practice at like five in the morning And it started to seem like work. Yep. Mm-hmm. And instead of trying out, I was so scared of, I was so scared to fail that I just didn't do it at all. And that's, those are some of the things that I do think back on. And I'm like, if I had the drive that I have now, like you have to fail to succeed. Yes. Mm-hmm. you have to fail to succeed. And I have failed so many times that I can even count on my hands. It's like asking a girl out at the bar. Nine girls can say no if that one girl says yes, like who cares. Right. You know what I'm saying? Like, that's it. It doesn't matter. So it's, but failure is part of the process and you have to fail to succeed. You have to. Yeah. You

Tyler:

don't have that, that journey that you need to have. No. And then the success doesn't, it doesn't feel right either. Mm-hmm. And you don't get the same value that

Seth:

you would've gotten out of it. No. It's, that's how it was, man. With the stuff I ordered a couple weeks ago, I was like, it just, everything was fresh and I was like, I feel the best I've ever felt about this stuff this time around, because it's coming from a place of love and also vulnerability. When you put yourself out there and show that you're vulnerable, it, it resonates with people. Yeah. Because a lot of people wanna see that, but not a lot of people have the balls to step out and actually put themselves out there. And I sold out in three days of everything. Wow. It was insane. That's crazy. It's, it's nuts, dude. I was just like, wow. And it's, you know, I still have imposter syndrome sometimes where it's like, I don't, I don't think my stuff is good or yada, yada yada, and it's just, I feel like everybody has that though, that has a craft or that has their own business. They still are like, you know, I could be better. Oh, for sure. Yeah. I mean, we, we do that

Tyler:

all the time with what we have here and stuff too. It's like, do I deserve to have like a all studio? Like, do we deserve to ha be a top like 15 podcast in Spotify and like all of these

Seth:

things, you guys are top Wow, 15%. 15% good for me, dude. Good for y'all, man. Let me go not top, not 15 f 15%. Well, you know what? You had to ruin it. We'll say top 15 whatever, 15 percent's still good, dude. Yes. Right. Yeah. For doing this. For what? A year. That's not even a year. Yeah, dude, that's fantastic. It's been, it's been a journey. Yeah. Certainly. That's, you have to enjoy. And that's one thing I've learned, man. You have to, you gotta love the journey. Mm-hmm. and you gotta enjoy like the destination. If all you're focused on is the end goal, you're not gonna have fun with it. Oh, right. You're not. And that's where I was, I was focused on like the end goal of like blowing my brand up that I wasn't. enjoying like just the little teeny tiny things. Mm-hmm. like, if I can impact one person's life and like, help them be more positive, that's all I care about. Yeah. It gets to the point where it's like, it's not about money to me anymore, and that's if you're doing something that you really love and you really care about, the money's gonna come regardless. Right? Yeah. Like, it's, it's, I, I'm, I'm just, I'm just thank, I'm just thankful to be here. And that's another thing, like, I think the biggest thing, and it sounds so fucking brosh of me right now, I think the biggest thing that's helped me like get to where I am this past year was I just, I started a different lifestyle. Mm-hmm. like, I don't go out, I don't party, I don't, you know what I'm, I don't hang around people that aren't doing the same things that I'm doing. And a lot of people surround themselves with a pack because they're not, they don't love themselves, so they have to be surround, what's the old saying? Misery loves company. Mm-hmm. Yep. A lot of people aren't happy with themselves, so they have to be surrounded by people that are the same thing. So they go to the same bars on the weekend, they hang out with the same people. Like it's easy to join a pack. It's so hard to stand out. Yeah. It's so hard to stand out. And that's one thing that I've learned, man. It's like, you know, a lot of people that I grew up with, I still talk to, but there's a jealousy factor and it's like the only thing that I want is for everybody to succeed and be happy. Especially at my age. Like, if you're doing something that you're passionate about and you love, I'm gonna support you. Right? Yeah. So I just love that. Yeah. It seems

Tyler:

like you're hold just going back through everything too, cuz when Angela like brought up the like, Hey, you need to go through a social media. I was like, okay. Well, and it just seems like you're holding yourself to a

Seth:

higher standard too. I am holding myself, I'm accountable. Yeah. Mm-hmm. And that's the biggest thing, dude. I'm accountable and like, I'm thankful. So like in the, like my routine. I am now considered the quote unquote lame friend in my friend group. Mm-hmm. Yeah. Place the be dude, I fucking love it though. Like on a Friday, on Friday night, dude, I'm gonna order a Domino's Pizza. I'm gonna sit on my couch with my dog. I might play some PlayStation and I'm gonna go to bed because like Monday through Friday, my alarm goes off at 5:00 AM mm-hmm. I think the biggest thing, like I said, like going to the gym and just really turning my life around in that aspect, if you can take care of yourself, I feel like doesn't matter if you have a brand or whatever company you have, I feel like your business is a representation of yourself. Yep. If you're going out every night and just blowing it out, there's no way that you can maintain that. So I don't, I don't drink like I used to. I don't go out like I used to. I'm very like, these are the first drinks I think I've had since God's Thanksgiving. Oh yeah. These are fantastic, man. Good. It's a good like, It's a good warmup, and but no, my alarm goes off at five. I go to the gym at five 30, come home, walk the dog. I start doing my designs and really just starting to get to work for the day. I literally, I love talking to people so much. And then, like I said, I love shoes. I literally went to Zumi three weeks ago and bought a pair of shoes. They were, this sounds shows cheesy, but they were playing Paramore and I was like, shit dude. I was like, I should work here. Paramore. Yeah. Oh dude, me too. Yeah. I was like, y'all are literally playing the music I listen to every day. I was like, I should work here. She's like, we're actually hiring. Do you want a job And I was like, you know what? Fuck it. Why not? I was all the stuff that I used to say no to, I'm now saying yes to. Yeah.

Chris:

Yeah. I mean, it's a part-time gig, so it's absolutely you can go and you don't have to work a ton and you're not stressed cuz you're not the boss.

Seth:

No, but it's nice too cuz if I ever wear, like, if I ever wear like one of my hoodies or something like that, I've had multiple people, like, where is that in the store? And I'm just like, wow, that makes me feel super cool actually. Yeah.

Chris:

So technically the brand isn't big

Seth:

enough yet. Yeah. No right. Zoom yet. But you can go to this website though. Yeah. But I am, I am glad that I took a step back and really like, started to love myself mm-hmm. because that really helped me look deeper within my brand and be like, okay, these are things I need to tweak and just kind of start over. Because like I said, when you treat it like a job, you're gonna eventually burn yourself out. Yeah. Mm-hmm. Woo. Have

Tyler:

you noticed any changes in your designs since you kind of made

Seth:

that pivot? Somewhat. I think my favorite design is definitely the skull with the feather, because Yeah. And the, the other new one that I did was the the death Moth, and I called it the Rebirth because an old part of you has to die for a new part of you to grow. Mm-hmm. right? You have to like, you have, I call it slingshot mentality, and that's something that I live by every single day. Use your past to push you forward. Don't let it pull you back, but if it does pull you back, look at it for a little bit. And then have to shoot you forward. Mm-hmm. and that's, that's kind of something that I've lived by this past year. You have to, I used to have a victim's mentality and I would be like, this has happened because of this and I'm, you can't be like a product of your environment. You have to literally, you have to take it on the chin and just keep moving. You have to, oh, for sure.

Tyler:

What would you say is one of those things that was holding you back the most before you really kind of found who you were?

Seth:

I think just caring about what other people thought about me. Yeah. And I, you know, I've had so many people, literally since I was, I mean, you know, you have grandparents that pass away, but I've had so many close friends and I'm not even kidding. And I'm 33 now, so my aunt on my dad's side, her husband just passed away a month ago. So that is, people that are close to me, that's like the 13th person since I was 17. So it's hard when, like, it's hard not to question yourself sometimes. It's like, what am I doing that still allows me to be here? Mm-hmm. Mm-hmm. It's just like the reason you guys are here. We still have a purpose here. Right? So you gotta get up every single day and just be thankful. That's why when I get up in the morning, I spend the first 10 to 15 minutes, I literally sit in complete silence and I'm just, I'm just thankful. Like I literally am just thankful to like be up. I journal a little bit, I wash my face and then it's out the door. Mm-hmm.

Tyler:

have you seen any interviews by Chet Hanks recently? I have not. I highly recommend it.

Seth:

Really? Yeah.

Tyler:

You remind me a lot of, one

of

Seth:

the interviews I just watched with him. Dude. I think the one thing that changed me too, David Fucking Goggins, dude. I read David Goggin's book, man. He is, and I wish that I could add him right now because that guy is, That dude has been through some shit. Yeah. Like literally it makes it look, dude, like the stuff that I've been through that's like, that's, that's like stepping a dog poop. Right. Compared to what he's been through. That's nothing.

Tyler:

Yeah. He's another one of those guys too that just, he took everything and he was in a bad spot even before he joined the

Seth:

Seals, dude, it's wild. Like, oh, it's insane. He was like a cockroach killer and he was like 350 pounds. It's, dude, it's huge. Oh, he was huge. Dude. It's nuts. And it's cr some people think I'm nuts cuz I'll literally go to the gym and sometimes I'll just listen to podcasts and just pump out a workout. I can't. But like, that's so, it's, it's, it's wild, man. But that's one thing I have started doing, man. I've listened to so many like podcasts or interviews and stuff like that. And it helps, especially in like what you guys are doing too. It shows that like you're not alone. Mm-hmm. there's other people out there that are going through the same shit that you are. Yeah. Like if you're going through a tough time, just hang in there. And that's why I tell people like, If y'all are going through a tough time and you feel like you can't take it anymore, shoot me a message. Yeah. DM me. If you have my phone number, call me. Because a lot of people, that's what I tell people, like, check up on the people that you love cuz you don't know what they're going through. Yeah. You don't know what they're going

Chris:

through. Which is sad because I feel like the past two years there's been so many people who've hit that point and they're like, oh, there's no more.

Seth:

Yeah. And it's just sad because there, there really is mm-hmm. there's so much more that you have to offer to the world. Yeah.

Chris:

So, which is kind of crazy because I feel like the culture collective, like just thinking about it like that rebirth is so many. Yeah. From my point of view is thinking like, hey, if you're at that low point, is that is a, is a spot where you can try and stop and push forward.

Seth:

I've learned. from my own experiences that rock bottom is literally the best place to be sometimes. Mm-hmm. Because you can only go up from there. Exactly. And you have nothing else holding you back. No, not at all. Literally, like you, like I said, I think the biggest thing this year for 2022 is I, I held myself accountable. And when you actually hold yourself accountable and you look in the mirror and you're like, okay, I need to do this to become a better person. Not a lot of people have the guts to do that. Not a lot of people have the guts to look within themselves and be like, I am fucking up and I need to change. Yeah. And that's exactly what I did. And I'm, you know, I don't ever like toot my own horn, but that's one thing I am super proud of myself for, is really like taking the courage and taking the guts to really turn my life around. And the biggest word I think I learned was no. Mm-hmm. I said no to a lot of different people. And when you start saying no to people, you start to see who's really your friends. Yeah. Oh yeah. I have a very tight knit circle. A lot of, you know, I have three best friends and they all don't live here, which sounds crazy. Yeah, it sounds nuts. But whenever we all get to like, see each other, it's, it's incredible. Mm-hmm. it's like being in a long distance relationship. It's tough, but you, you can make it, you can make it work, dude. You can make it work.

Chris:

I feel like I've hit that same point like all of my friends I met here mm-hmm. and they've left and gone on to do bigger and better things Yep. Than they could have done here. Mm-hmm. and I'm like, those are the people you wanna surround yourself with because Absolutely. Like you said, going to the bar is fun until it's not. It's

Seth:

mm-hmm. there's only so many times that you can go out downtown Wilmington see the same people and dude didn't do the same shit, like nothing good. I never understood what my parents meant when they said nothing good happens after 12. It's so true. Definitely. It's so true.

Chris:

I had that conversation cuz we, I love how I met your mother and the joke was like, nothing good happens after like two. And I'm like, but every decade you go, it moves up two years. So like nothing good happens after 12. Yeah. And then now I'm in my thirties. I'm like, nothing good happens after 10 No, it doesn't, dude. Exactly. Because like all the good, like the cocktail bars and like the places I go, they close at 10. Absolutely. I'm like, there's a reason why they close,

Seth:

bro. There's a reason that EEO D closes at nine o'clock Yeah, exactly. Exactly. It's, and shout out to e o d man. They, they do a great job, by the way. Mm-hmm. That's, I love that spot, man. I've

Chris:

never been in there for a drink. Like I've gone in, picked up the rye picked up some other random things, but I've never like, had the time to like go and just chill.

Seth:

No. Gus and all those guys, they've been there for, I think it's only been like two years. They've been open. They're doing great, man. Mm-hmm. they're doing, there's just, they're really good people over there, man. They're awesome. Yeah. Shout out to Guss. He does one hell of a job. Absolutely. Even for mental man, all the spots around here, it's been, it's been awesome in Bull City. It's, they're, it's, it's getting better. Yeah.

Chris:

I feel like a, we went. To Bull City a couple weeks ago. Mm-hmm. and like, it's a ni it's a gorgeous venue. It is. It's huge

Seth:

though. Yeah. It's massive. Massive and every and it feels

Chris:

like it's empty and I'm like it. No, it's Wilmington in the winter. Yeah. Like as soon as things pop off, like summer hits,

Seth:

it's gonna be crazy. That, and I think the thing that saved them too, not a lot. There's, you have that cider crowd, right? Yes. Like I said, at Bartender you have those people that are like, oh my God, I need this, like the newest seasoned cider or like something like that. But they also have like a whole nother draft list of like 12 beers. Yeah. Which I think is really gonna help them out, which is smart. Yeah.

Tyler:

Cuz really when you think of the cargo district, you have alcove that keeps her like

Seth:

standard Yeah. Set of beers there. Yeah. But then

Tyler:

having a completely different

Seth:

set of mm-hmm. beer over there too, I think is It's a beautiful venue though. It is. It's, yeah, it's huge. Yeah. And they've got the outside ear sitting area, which is nice cuz me and my neighbors all just walk the dogs up here and like sit outside at the fire pits. It's Oh yeah. It's super nice man.

Chris:

Nice. You know, I haven't. been outside yet?

Seth:

Really? Today or just in general? No, no. at Bull

Tyler:

City. I've never seen me outside. Oh, we gotta get you outside.

Seth:

I haven't been outside at Bull City.

Chris:

We had, well hopefully we'll eventually have the artist who did the mural inside Bull City. Yes. She did our logo back here behind Tyler.

Seth:

Dude, she's super talented and she's

Tyler:

actually gonna, there's gonna be three murals inside of where we're sitting right now too, in the larger area. Okay. And she's

Seth:

doing all three of those murals as well. Awesome.

Chris:

Yeah. Okay. I let, she painted our mule mural. She did not come up with the design. I know. She, you have to put that like

Seth:

the disclaimer.

Chris:

Yeah, yeah. There you go. There you go. I'm like, cuz I mean, I would've loved to, for her to design it, but she's worth every penny. Yeah. We'll put

Seth:

it. We, we were just starting at the time. Yeah. Oh, and, and you guys, I apologize in advance if I've been snorting, I actually have Tourettes. That's an interesting fact that I'll let people know about me. Oh wow. You're snorting. Yeah, so I, everyone, they're like, they're like ticks. But I think it's, it might be this time of year, but like my nerves and stuff sometimes. But yes, that's actually an interesting fact that I'll let people know I have Tourettes. Oh, wow.

Chris:

I didn't notice the snorting. Yeah. I noticed more

Seth:

when people like well, I can hear it in the microphone so I can address it, but Yeah, so I actually, I got diagnosed when I was five when we lived in Mississippi, and it's kind of been like an ongoing thing. But as I've gotten older, and I think that's a big reason that I've gotten into fitness, it's really helped me. Like it helps get the, like, the gears turning in the morning. Yeah. Okay. I don't have to, I don't take medicine. I used to, I did a lot of drugs back in the day to like, like self, kind of self-medicate myself. Mm-hmm. But now it's like, I just, I kind of know what I can and cannot do. There's certain foods that I can't, like, there's certain foods that I can't eat. There's certain drinks. That's why I stopped drinking as much as I got older. My hangovers are massive and my ticks are fucking terrible, dude. And then my dog thinks that like something's wrong. And she's like, what's up dude? like, are you okay? I'm like, yeah bro, I'm fine. Thank you. Like,

Chris:

that's funny. See, I never thought about that. Like, and that's just cuz I didn't have a reason to like dive into that. But like, yeah, Tourettes, everyone assumes that like, oh, someone has Tourettes and it's, they always see that person who's like the very

Seth:

vocal, like do like Deuce Bigelow Yes, yes, yes. That's exactly, no, there's, and dude, I am, I am thankful to whatever higher power there is out there, dude, that I do not have it like, like vocal like that. Mm-hmm. But there's time, like when I get really anxious, I have terrible O C D, but when I get anxious, dude, it gets so bad and that's why I'm glad that I'm able to, like, I have different mechanisms that I do and I think that's why I'm glad that I get up early too. I have to get an adamant amount of rest. or if not, dude, I'm a fucking, just, ugh, I'm a mess the next morning. Like I don't understand how people work until three or four o'clock in the morning and then they get up at seven and I'm like, dude, on like three or four hours of sleep. No way. I could not do that. I have some days

Chris:

when I, like the days I get up at five, I'm like, okay, I'm cool. And then I realized that I'm not going to bed until midnight the next day or like that

Seth:

night. And I'm like, and that's a, that's a thing too. And like I said, all the people that like call me lame are like grandpa. I'm like, dude, get up at five. Yeah. And then tell me how you feel at six or seven o'clock at night. You're gonna be fucking exhausted. Yeah. I don't want to go out like dinner to me at seven 30. That's so late. Yep. Like, we went out last Friday, we went to Cuanto Baa downtown. We had a reservation for like 7 45 and they were like, Seth, you're coming. I was like, God damnit guys. Okay fun. So, but it was good food. Have you guys ever been to Cuanto Baa? Not yet. It's hot list though. It's pretty good. I like the dude, the, the vibe in. There's pretty cool. Where is it? Downtown, right next to Ironclad.

Chris:

Oh, okay, okay, okay. It's across

Seth:

the street from Tavern Law. Yes. Yeah. Yep.

Chris:

In the corner of memory Lane

Seth:

is right there. Right across the street from the, we believe in Wilmington sign. Okay. I Where every single everybody's basic picture has been taken. Absolutely.

Chris:

At least we don't have butterfly wings or like the wings photo

Seth:

from where? Where is that in? Is that in Tennessee? Yes. That's where the main one is. There's a bunch of'em. Is there? There's one in Asheville too. That's the mural we gotta paint back here. Or like the green, right? The green screen. We gotta get that back here. That would be the funniest thing. That actually would be hysterical. That really, that would really help the marketing too. Yeah, put it right

Chris:

here on this side. Like I remember going to Nashville one time and there's a line Yeah. Of people waiting to be like, cuz you only see that one person taking a photo. But I'm like, do, do you realize how many girls are

Seth:

probably waiting to take Absolutely. We've got like a line in the back. Yes. Like a Chick-fil-A line Right? Wrap it around, dude. Absolutely. Yes. Nice. That would

Chris:

be hilarious. So I always come up with some, I try to come up with a random thought all the time. Question for you? Yes. Why Dominoes? I love there's Papa John's. Nope. There's Slice of life, there's, I love New York Pizza. There's

Seth:

Brooklyn Pizza. See, I don't, first of all, and a lot of people are gonna get mad at me. I'm really sorry for this. I don't think slice of life is good. I think their pizza is, I think it's, if you get a cheese pizza, it's done. But if you get toppings, they just throw it on top. There is nothing better. And I will take this in my grave. There is nothing in there, dude. There is nothing. then a Domino's thin crust pizza that's done right. It's just got that crisp, sometimes I feel like the dude from Bartol Sports, I'll take a bite and I'm like 8.5 It's fantastic. I need to meet the chef. It's, I love dominoes. I'm, I'm kind of weird. So,

Tyler:

Chris, thank you so much for bringing that up. I'm being extremely sarcastic because my wife is gonna listen to this and she's gonna go see Tyler Dominoes

Seth:

is the best. Thank you. Okay. Okay. Okay. Okay. Who's your favorite? So is it Papa John's? Is it the Papa No.

Chris:

So my wife Lo likes Papa John's. We moved out to the, the country and Papa doesn't deliver Papa. Papa.

Seth:

Yeah. Papa don't come to the country. He does not, Papa does not come to the

Chris:

country. And the real sad part was the like the dominoes. I ordered midday and you're like, okay, you know, I understand it's not the aam, but like, it's midday, no one's ordering pizza. And I got it and it

Seth:

was so burnt. Was it bad? Oh, so bad. Wow. That's a

Chris:

disapp disappointment. And I, and I get. A thin crust. Chicken and bacon. Okay. Cause that's my go-to. I'm like, you can't,

Seth:

can't miss Nah. Yeah. You can't fuck that up. That's

Chris:

true.

Seth:

Bring it, bring it back, man. Yeah. I have a real question.

Tyler:

Where does the logo

Seth:

design come from? So, actually I've always been into like, and I maybe this started when I used to talk to like girlfriends or friends on the phone when I was a kid. Thank you so much. I used to doodle. Mm-hmm. like you remember when you were on the phone or you see your mom on the phone like waiting for like the old internet to answer Chris

Tyler:

is laughing cuz you, you say, remember I do that yesterday? So

Seth:

so you know how you used to like, draw and like sketch stuff out? You would do like squares. My mom used to do the weirdest shit ever. Yeah. So I have always like doodled and stuff like that. Even, and I'll take this back. This was probably God I used to draw on my bulletins. So my dad was an usher at church. You laugh motherfucker. You I did it too. You motherfucker, you laugh dude, this is no joke. So, My dad was an usher, so that's why I didn't have a ton of friends growing up. So anything happened in Saturday night, I wasn't doing, yeah, I wasn't doing, I had to be, you had to be at church, dude. I had to be at home. I had to be at church at 7:00 AM dude, 7:00 AM And it was, it was not a joke to my father. It was not a joke to my dad. We literally had to be, I think the funniest thing ever was when I was a kid. I remember I got sick and I threw up all over his bulletins. Oh no. And I remember the sheer joy of my mom putting me in the car and taking me home. And I was like, yes, I don't have to go to Sunday school today, like, but I think it kind of like relays back to that when I used to just kind of like doodle and draw. But then I got my, I don't have a MacBook. I know everyone has MacBook. I have a Windows computer because I actually like the touchscreen and I can draw. Yep. You upload everything. Yep. Fine. Tune it. And then you get it uploaded and then you kind of go from there. So I've always been into like drawing and stuff like that and I've had, I've had friends and it's kind of like a. You know, Drake says that he writes his own lyrics, but he has ghost writers. Uhhuh. I'll say that I have a, a ghost writer that helps me with my designs, but it's just friends that we kind like sketch stuff out and doodle. But it's nice to be able to like pitch ideas to somebody and that's kind of where I want to be. I want to be able to start working, especially with like local artists. Mm-hmm. because I've seen some people there's a guy named Jared Weinstein. I don't know if you guys have ever heard of him. He does. Mm-hmm. he's fantastic. He does a lot of art for like the local guys. He does really good. Oh wow.

Chris:

Which is fun. So I always think and forget, like, huh, who comes up with the art? And I assume it's always like that person, they pay a, a big business to come up with their art designs. But I love that a lot of people are so local. Like New Anthem has quite a few designs from just local artists. Yeah. Cause they had HP who's done like four of their mm-hmm. cans. And I still have to find the first and the fourth one. And they, they actually go to the people and they're like, Hey, you know, Dean got, do you wanna draw something? You got dope. An idea. That's dope. Yeah. It's kind of cool. And I feel like that you, you mentioned like bringing in people Yeah. Who are a good artist. I was like, that'd be kind of

Seth:

cool. Yeah. His name's Jared. I don't know if he still works at at Fly Trap. I think he still bartends at Fly Trap. But yeah, he's, he's fantastic man. He just, free hands everything. He's really good at what he does. Wow. That's impressive. There you go. There's another name just shooting him off, dude. Exactly. He might be, he might be in here in the next couple weeks. There you go. That's Wilmington's. So small. Dude. Lord have mercy.

Chris:

It's always funny cuz everyone's like, oh, you know, you should have this person on. And I'm like, understandable. But you realize that we only do one a week. Yep. Mm-hmm. until we get real, real big and we're doing like Chase tunings multiples

Seth:

a week. Right. You guys will get there though. I love, like, I love the vibe here. It's very comfortable. It's very just, I love the setup. Like it's, it is, it's very like, It's very inviting and it's very comfort. You know what I'm saying? Yeah. It's, it's very comfortable. So what you guys got going is, it's, it's awesome. You guys should be stoked. Yeah. Thanks. I appreciate it. Absolutely, man. And

Tyler:

so one of the questions I had for you too, and this, this kind of came from yeah. One of Angela's questions as well Yeah. Is like, kind of what's the purpose behind, like what's your purpose of bringing clothing to the world? I know you kind of talked about

Seth:

like helping people feel like they're

Tyler:

understood and stuff, but like, what's

Seth:

your purpose? Like my purpose overall? Yeah. My purpose overall, I want to, I just wanna be a voice to the world, to people that think they're the only ones out there that are going through some shit. If I can preach my story and all the negative and just hate that I've been through in my life, I want other people to realize that they can dig themselves out from a bad spot or a dark situation. And like, you don't have to, you don't have to shell yourself away from the world. You can, like, I, like I said before, you can be unapologetically you. and that's all that matters. Like I said, if you're living for other people's opinions, you're never gonna make the decisions that are best for you. Once you really take a step back and make the decision that's best for you, you are going to make the best decision. That's you're clear minded, and I've always said this, if you are a friend to everyone, you're an enemy to yourself. Yeah. That's powerful. It's, and it's true. It's true. Like, I think, and I, I'm a huge hip hop fan. I've always been a huge hip hop fan. I love Nipsey Hule, and I think one of his quotes that I really resonate with is, would you rather be at peace with yourself or at war with the world, or at war with yourself and at peace with the world? Yeah. And that's one that really stuck with me. I would much rather be at peace with myself and say, fuck everything that else like that that's going on on the outside. Yeah, it's, you gotta love yourself, man. Other people can tell you that, you know, you're great and this and that, but until you actually believe it and you feel it within yourself, you're not gonna go anywhere.

Tyler:

The one thing I really appreciate you too, and especially kind of laying out for us as well, is kind of balancing the dichotomy between a loving yourself, but knowing there's always room for

Seth:

improvement. Absolutely. Every dude, every single day. The biggest person that I'm facing is who I was yesterday. Yeah. That's it. I'm not, I'm not competing on any other level with anybody else. I don't care what anybody else is doing. I want everyone else to succeed, but like I'm focused on what I got going. Yeah. And that's what I'm saying, like if there's people, if I'm surrounding myself with people that don't have the same values or the same goals, I heard a quote one time. It's, you are the people that you hang out with. Mm-hmm. Oh, for sure. If you surround yourself with people that are just. Literally going out all the time and that are just leeches and that are sleeping until 11 or 12 o'clock. Like, what do you, how, how are you gonna get anything done? Mm-hmm. like, that's why I like getting up early in the morning. Like, if you get up at five and you're done by six 30, start your day at seven. You're getting a headstart on so many other people. Oh yeah. Like I got up the other day, I think it was, what's today, Friday? Mm-hmm. Yeah. Dude, I can't, it's fucking December. It's almost Christmas time this year. It does not feel like Christmas. No, it's especially today, walking around, dude, this here's gone by so quick. But yeah, it was, so two days ago on Wednesday, this was my day off and I remember I got so much shit done. Literally one o'clock rolled around, I was like, it's only one o'clock. Mm-hmm. And I had people Snapchatting me and like texting me. They're like, dude, I just got up. What are you doing today? I'm like, are you serious? Like, what are you

Tyler:

doing? I've had a whole

Seth:

day before you even woke up. And so it's, and I don't, it's, it's not like that. I like try and rub that on people's face, but like, I try and tell them like, if you can give yourself. An extra 30 minutes or an extra 45 minutes to really put your head down and do some hard work. Yeah, you're gonna get a lot of shit done. Yeah. And that's even what, like I'm telling you, man, David Goggins like mm-hmm I read his book and I did man, that it really helped me like change the structure in my life. I started making my bed when I got up in the morning. If you make your bed, that's one task that you already have done. Yep. Yep. And then my dog jumps on the bed, fucks it up. And then I'm like, okay, fine, you can stay. I love you, you're fine. But it's, it is just the simple things like making up your bed. It just shows you that you can get the little things done. And that's why I was telling you guys, the gym really has, especially with like I told you with like my Tourettes and stuff, but this is the first year that I've actually taken my fitness seriously. If you set small goals in the gym and you can accomplish those, even just like eating right, or like getting to a certain goal way that you want to get to, that's a trickle down effect to your business, right. like, you'd be like, I wanna sell five orders. And I've also learned that like just journaling and jotting stuff down. If you can actually see it and like speak, I'm a huge believer of like putting stuff into the atmosphere. Mm-hmm. and putting stuff out into the universe If you can speak it and that's what you preach. And like, just if you preach negativity, that's the sa you're, you're gonna have negative shit that keeps happening to you. And that's why I learned until you heal, you're gonna continually meet the same people in different bodies. Yeah. And I was meeting literally the same people from my past in different bodies until I healed parts of me. And once I closed those doors and those new doors started opening, you have new opportunities. You have new people that come into your life. And it's just, just being grateful and just having an abundant spirit. It really does change our life. Hmm. And just being thankful. It really does. I mean, it makes sense. Yeah. One of the things,

Tyler:

I always try to think of something on here for one person to take away and one of the most, I guess the easiest thing that anyone could do is what you said with David Goggins, make your bed in the morning. Absolutely. So like when I, yeah. Even when I went to school, I was going for school for operations. One of the things that they teach you is the order of operations impact. No, not the order of operations of impact. So like when you walk into a business, like when you first like pull into a parking lot, right? And then the last thing is when you say buy and you're walking out the door, what are the things that you can make a good first impression? Cause you never have the chance to make good first

Seth:

impression again. Nope. You don't. And then at the

Tyler:

very end, that's the last thing they remember. Yep. And if you think about it in the terms of. individuals. When you first wake up in the morning Yeah. You finished your first task, you put that bed together Absolutely. And it's, and it's finished. And you can start the day on a win. Yeah. And at the very end, you walk back to that bed and it's all in

Seth:

order. Yeah. And I have a And you go back to order. I have a rule, even if I'm, like, if I'm at home and I'm not doing anything, I don't get in my bed until the end of the night. Yeah. A lot of people like sit on their, I don't even, I don't sit on my bed, I'll sit on the couch, but like, there's nothing better. And I know, you know that feeling than busting your ass all day, going home, taking a hot shower and getting in bed and just like that, you know, that cozy like Yes. You know? Okay. I don't even have to explain it. Yes. It's it's, yeah, just, just the small things like that, it really does change your life. It really does. I did, I gave up, I gave up a lot this past year. You know, sometimes you have to make, you have to make the decisions that break your heart, but they ultimately give you peace. And I've learned that all the big decisions that I've made this past year. have ultimately put me on the path that I've always supposed to be on. I just haven't realized it until the past couple of months. Hm. One of the things like, just right there

Tyler:

too, something that I, a quote that I heard is, you have to kill the

Seth:

old self for the new self to be born. Absolutely. And that's what it goes along with my brain. It's, I was gonna say, that's your brand. It absolutely. That's awesome, man. It it is man. It did. I literally, I gave up, I gave up the love of my life this year to focus on my goals. I gave up the love of my life to give that love back to myself cuz for so long I was giving my love to everyone else. And that's the thing, it's like having a pitcher of water. If you're always filling up everyone else's cup mm-hmm. But you're not replenishing yourself. You're gonna die of dehydration. Yep. We

Tyler:

were. Chris and I were talking with another guy earlier today too. Yeah. And about how important like therapy is in coaches and everything. Yeah. And one of the things I was talking about to my coach and a therapist is I always thought when I would hear that, like, oh, you can't fill from an empty cup. Yeah. And I was, I always thought of myself as a grandiose when I was in high school. Yeah. Because it, like, of course when you're young, you think you're the shit. Right?

Seth:

Absolutely, dude. And Absolutely. I was like, you get a real, you get a reality check when you get older. You absolutely. Very

Tyler:

much. Yeah. Absolutely. And so when I was younger, I was like, oh, well I'm outta a cup, I'm a pitcher. Like I can keep on pouring for my pitcher. And then you, like you said, reality catches up with you as you get older. And guess what, that

Seth:

pitcher ran out. Mm-hmm. And you have to eventually revisit that again. There's only so many people that you can bring up to your branch before it snaps, dude. Mm-hmm.

Chris:

I feel like someone else said that the other day, and the only way you can fill yourself back up is if you're. making sure you're reinvesting in yourself. Absolutely. Whether you're doing reading books about self-improvement, you're taking that time in the morning where you're just finishing at least one task. Making the Yeah. But I feel like people just skip over that. I started like randomly, like my wife will get up and I'll get outta bed and I'm like, oh, let me make, let me at least like flip the sheet back. Mm-hmm. if at least I'm, if I'm not doing the full like bed making. But you, I, you can totally tell the difference. Cuz I have those days where I'm like in the downs. Yeah. I'm like, I'm just gonna stay in bed until I have to get up. Which you can feel the difference between two. Oh,

Seth:

absolutely. Gonna sit on the couch, dude, I still have those days. I'm not gonna preach and say that I'm, I'm perfect. I still have those days where dude, like, I'll get up and I'll have one of those mornings where everything goes wrong. and it's, I've learned, like I said, especially this year and especially the past couple of months, it's the days when you don't want to get outta bed and it's the days that you don't wanna put in the work. When you do it makes it that much more gratifying. Yep. That's when you're gonna be successful. It's about the hard work that pays off behind the scenes that people don't see when you don't want to do it. Yeah. You just gotta put in the work. I always said that I feel like being successful is easy. It's putting in the work that's so fucking hard. Mm-hmm. and not a lot of people wanna do that. Exactly. Not let people do that. They want to reap the reward before they plant the seed. Absolutely. That's, that's what they wanna do. Everybody wants the cake and what do you want your cake and eat it too, or whatever. Yeah. There's so many of those old quotes,

Tyler:

There was another inspirational speech I was listening to. And it's Eric Thomas. Have you heard of Yes. Et Oh, yeah. Yeah. And going back to waking up early mm-hmm. he was like, I'm, I'm not the smartest by any means. And I, I know. I'm not

Seth:

the smartest of anything

Tyler:

either. Yeah. But the one thing that he was saying is, if you wake up early, you're waking up before those people. You have that much extra time Yep. To get right and get that work in. He was like, I don't need to be the smartest, but I'm gonna

Seth:

work the hardest. Absolutely. That's the, it's the same thing with Kobe Bryant. I still can't believe that he passed away. I remember when I found out that news, I was like, God, I see interviews of him now, and I'm just like, like, what? I just

Chris:

20, 20 was a year

Seth:

though.

Tyler:

Mm-hmm. That was, yeah. That was the way it kicked

Seth:

off. Do, and it's crazy. T I remember TMZ is the person that reported it first, and we were like, nah. No way. Right. No, it's, but I remember watching an interview with him. He was like, if you wake up at four, he said, you train at five. He's like, you get done at six, you have breakfast at seven. He said, you relax, then you go back in at 10, you train 11, 12. He's like, you have the whole rest of the day. And he's like, instead of people coming in at one, two o'clock in the morning, I watched the, I don't know if you guys, did you guys ever see the last dance on the Michael Jordan documentary? Mm-hmm. I didn't get to finish it. So there's one about the dream team and it's just an hour episode on Netflix. Did you see that? Okay? Yeah. It's literally, so they got Kobe Bryant out on the Olympic team. They all went out that night. They said they were coming back into the hotel and it was like 4 30, 5 o'clock in the morning. And they were like, where the fuck is this guy going right now? He had his gym bag. Kobe was going to the gym, They were like, where are you going? He was like, I'm gonna the gym right now. Literally was going to put in the work. And then the next day all of them started joining and they all said that that was the turning point. Yep. Wow. Carmella Anthony was like, No, I'm good. he was like, I'm, I'm not doing that. No, I'm not doing that. But yeah, that was apparently the turning point cuz they had that one alpha male that was like, yeah, y'all follow what I'm gonna do. And I never realized that Kobe Bryant was like a bad dude like that. He, I didn't either. Either. Oh my god

Chris:

man. Because that was from, cuz he was in the redeem team era. Like where they lost,

Seth:

that's what it was. Yeah. The redeem team. Yep. Yeah. And

Chris:

he was that motherfucker who would sit there. Yep. And I remember there's interviews where people are like, yeah, you know, I went back after I lost the game or like we won and I went like I changed clothes and I looked back and Kobe's sitting there shooting shots for an hour. And I'm like, why the fuck is he still shooting? Yep. And Kobe was like, oh, well, he was still shooting, so I couldn't let him beat me. So I was just kept, still kept going, but he'd show up

Seth:

an hour early. Yep. And Kobe is like, it's just watching, like in reading things about him, I've, I've read some stuff that was written about him. He didn't have a lot of friends. He was very like, in just focus on his goals and like making it, he's a Virgo. I'm a Virgo, and I'm like, I, I understand what you're going through because it's, it is man. When I get a certain vibe about people or it doesn't, like if I just get a negative energy about somebody, I'm just like, I can't, I can't have this in my space, man. I'm a huge. I'm a huge person with like vibes and stuff. That's why when I clean my place, I open the windows. I'm a huge, like, I, I get all the bad energy out, dude. Yes. There's something about cleaning your place and it's like that fresh air dude. Yeah. That and just getting like a fresh aura in your place. I was always, when I was a kid, I was like, all these people in there, tear cards, and their, their signs. But as you get older it's like, wow, okay, cool.

Chris:

It makes me laugh cuz like, there's so many things that we did. Like your parents did that, or at least my parents did. Like, when we would clean, we'd all open the windows, we'd clean everything out. Yeah. And you don't know until now, like there was so much history behind doing that. Absolutely. That they weren't told about. No. And you, you realize like, oh, there was a reason like when it refreshes the energy or it, it doess like bad vibes or whatever from coming into your crib.

Seth:

Yeah. And that's a true dude, that's such a true thing. I feel so much better anytime I like. I'm weird, man. I'll get home. I'm like, you know what? I think I might rearrange my furniture today. Right? Like, there's just something about order like this. This world wants you to come back to order. Yeah. I can't touch my dog's bed though. She's like, what the fuck are you doing, There's no rearranging this. Yeah. She's like, leave that in the corner. You can leave now. My dog is my dog. I, my dog is very, she's peculiar. She doesn't eat unless I'm like, I, I need to set up a camera for when I leave. And everybody that knows Lola, you know this. Anytime I leave, she eats. Or like when I get in the shower, she eats. She's very peculiar. She likes her. She likes her space. She was, that's another thing too, getting a dog. She just turned three last week, man. Getting a dog that really, that implements a schedule in your life. Oh yeah. Mm-hmm. That is literally like having a child. No one tells you that. Yep. That is the best. She was a discount dog man. Best$40 I have ever spent in my life. Yeah. Oh my God. I love it. We ran up on an hour real fast today. Did we really already? Wow. Yeah, already. But I do have one last question for you. Absolutely. Absolutely. Man. Before we wrap this up. Absolutely. If you were to tell your younger self one thing, what would it be? Hang in there and just keep pushing forward, like the sadness or whatever. Just whatever you're feeling whenever you're going through it gets better. There's always a light at the end of the tunnel and I think that's why like, I think that's why I like working at Zumi so much. I work with people that are, that it's their first job. Some of'em are 16 and 17 years old and I was talking to one of the guys the other day, his name's Aidan, he's 16, and he asked me my advice on something and I gave him like a detailed breakdown and he was like, holy shit. I've never thought of it like that. And I'm like, yeah. I was like, dude, I could, it sounds weird, but I could be your dad. Like, you know what I'm saying? Yeah. Now it's like, back in the day, if you were 16 and pregnant, you, my, my dad would've smacked the shit outta me. Yes. Mm-hmm. now you get a TV show. Right? Yeah. It makes no sense. But no, I, I would tell my younger self, just hang in there and like, whatever somebody else thinks about you, it doesn't matter. As long as you're comfortable with yourself and you love yourself, you are going to grow into the person you were always supposed to be. And that's what I said, you just gotta keep watering yourself. Mm-hmm. you have to, like I said, it's like going to the gym. You're not gonna give up after two weeks just cuz you don't see results. It's the same thing with a business. Just because something hasn't sold or something hasn't gone through, that doesn't mean that you're not gonna be an established business. You just have to enjoy the growing journey as you go along. Yep. Same with y'all. I'm sure when y'all started your first podcast, you didn't know it was gonna turn into. No, exactly. No. Yeah,

Tyler:

we were talking about it before too. We started at U C W trying to find a room to like

Seth:

Exactly. Sneak into No, you gotta, you gotta like, it's like I said, man, it's a slingshot mentality. Yeah. That's how you have to live. And if you live that way, it's gonna continue shooting you forward. Use the stuff in your past, but like, you can look back, but let that shit shoot you forward. And like I posted on, and that's why I love doing reels and stuff like that, man. I posted a reel the other day. It said stay focused on what's in front of you. There's a reason that the windshield's bigger than the rear view mirror. Mm mm I like that. That

Chris:

is the first new thing I've heard in

Seth:

a while. Yeah, it's true, man. There's a reason that there's a little tiny thing in front of your face so you can look behind you. There's a reason that the windshield's so big, man. You've got so much time left ahead in front of you. You really do. You just gotta put your best foot forward every single day and you just gotta take it. I think the biggest thing I've learned too, from this past year that you asked me, you just gotta take it a day at a time. Yeah. You can't, you can plan for what's gonna happen tomorrow, but you don't know what's gonna happen when we walk out these doors, you know? Right. No. So it's just, I mean, you can, you can plan for the future, but you just gotta take it a day at a time. Yeah.

Tyler:

Personally for me, when you do reels, was that something hard for you to get over, like being on a

Seth:

camera? Not, I remember I put my, like I said, so I deleted every, I literally, I, I archived a lot of my pictures. I deleted a lot of'em. My page was literally full. And I remember one day I got up and I was like, you know what, I'm just gonna document like my day. Yeah. And I remember it got like 80 likes in the first like 30 minutes. And I'm not big on likes, but I was like, eh, that's pretty cool. That's cool. Yeah. But it was, a lot of people like to see that. A lot of people like to see something in someone else's journey that's documented, but no. Reels aren't super hard. It's kind of annoying sometimes when you have to like edit everything because you know how like, like the algorithms with algorithms or however you say it with everything, that's kind of frustrating. But no, it, it, it wasn't hard at all. It's, it's kind of weird. I don't really like recording myself in the gym if I go to the gym, right? Yeah. But it's, I don't, dude, I don't care. There's so many other people doing the same thing. That's true. That are in the same boat. They're like, okay, that guy's doing it too. Right. Like, it's, it's a lot of people. And that's the thing, if you start doing that, a lot of people will look up to you and be like, okay, this guy had the courage to do it. I can do it too. Right. So it's, it's literally the hardest part is just starting. Yeah. I'll, I'll

Tyler:

shout out. Shout out. I'll shout out Thaddius. He, we've had on the podcast a few times every once in a while cuz he's not afraid to be on camera either. Yeah. And now what he's been doing. Yeah. And it's because I. Did it one time with him and now, now he's on it. is, he took a video of himself and he called me out to do a pushup challenge with him. Sick. Okay. And so now every once in a while he'll get on and be like, Tyler, 50 pushups. Yeah. And so like that gets me on the camera and stuff too, but it's the

Seth:

accountability, so I appreciate that. No, absolutely. Yeah. I just gotta be held accountable, but No, it's not. No, just getting behind the camera. It's not hard. I think I was always into, I loved movies and stuff growing up. Mm-hmm. and I, I did acting. Oh, cool. Literally acting in like drama in high school and middle school. Yeah. That in English. I, I hated school. Mm-hmm. I hated school so much, dude. Oh my gosh. But I was good at, I was good at English and I was good at drama. You could tell me to learn like history in a night and I'd be like, shit. Or you could tell me to learn like lyrics of a song and I would learn it in an hour. Oh wow. That's just the type of person I am. And my brain works that. Hmm.

Chris:

Cool. You didn't wanna learn the

Seth:

quadratic equation? No, I don't wanna learn. Like that's the thing, like if John's waiting for the train at station A, I'm gonna wait for that motherfucker at station B until it gets there. Like when they started putting like, like I don't like Roman numerals and stuff and math equations. I was always good at like multiplying and stuff, but I was just like, this is just too much for me. it's too much.

Chris:

My brain is the opposite. It hit a point when I hit calculus, I'm like, Nope.

Seth:

Yeah, like how much further can you go? Exactly. No one's ever brought, okay. So I've never gone to a restaurant, Uhhuh They've never brought me the check and been like, okay, I need you to find the mean median and mode of the total, and then I need you to take your ProTrac and draw a perfect circle before you can leave Why did we buy protractors? Just

Chris:

no idea. I've used mean median and mode, like when. Arguing things with people because people are like, oh, hey, you know, the average household makes this much money. I'm like, Hmm, is that really, is it the average? No. Or is it like the actual like middle number median? Yeah, because the median and the mean are very different things. Dude, you could

Seth:

have used a ProTrac, like if Gladiator needed extra swords, they could have gotten pro trackers and fought with those

Chris:

Yeah. I love those things with the metal points. Yes.

Tyler:

I still hand those out in

Seth:

school these days. I feel like that would be no thing this day and age. Absolutely not. I didn't think so. No, absolutely not. That would turn into something way worse. Oh my gosh. Absolutely not. Oh, on that note,

Chris:

because we're at the end I just wanted to thank everybody for listening to the podcast. And Gina just sharing us liking all of our content and kind of helping us push forward. The more you like and share and kind of comment, it helps us know what we want to push and educate other people on. But on education and fun things to share. What do you got for us? Like what brand? Like share your brand and like where we can find

Seth:

your socials. So you can find me on, wow, that was very deep in Sensu, You can find me on you can find me on Instagram and at Culture Collective, I am on TikTok at Culture Collective. I took my website down. I'm just gonna redo the website. I was going through Wicks, but I don't like the way that Wick does it. I'm not a huge fan of Wick. I heard that Shopify is good and things like that. Shop. That's good for that. Yeah, that's what I've heard. I feel like if you're not putting out drops every single week and you don't have a lot of inventory, there's no, I was paying so much money for Wick every like two or three months. It just wasn't worth it. That's why I took it down. But yeah. Instagram at Culture Collective, TikTok at Culture Collective and all my close friends that have my phone number I love you guys very much. Text me. Culture

Chris:

collective with a K, but we'll, we will be dropping his info in the show notes and obviously tagging him when we post the Yep. The

Seth:

edits. Yeah. And I apologize, I didn't have any shirts or anything. I'm gonna bring you your two xo. I might, I might come to, I'll be there, might come to Reeds tomorrow. I'll be there until five. might get a necklace in exchange. I didn't necklace. What size do you wear? A medium typically. I actually have a medium sweatshirt left if you want a sweatshirt. I'd be cool with the sweatshirt. Absolutely. Okay. Especially on days like today,

Chris:

we joked because everyone's like, huh Chris, you're not a, you don't look like a two X.

Seth:

No, you're not a two. I don't believe it. I am a two x.

Chris:

Really? I'm, I would, I could be an long or

Seth:

X L T. Okay. But I need two x because you're tall. Yeah. Dude, it's so funny. Anytime that I go in a store, now I look at the brand, then I like feel the fabric. Mm-hmm. oh, I've been doing that. The problem. I left my mom. My mom was like, what are you doing? I was like, don't worry about it.

Chris:

I worked at Buckle for years and that was the thing is like, that's not gonna fit me. N no. That okay. I like that. Yeah. And I hate it cuz I still do it. Like I'll go in the shops and I'll be like, oh, I want to feel this, and I feel the fabric. I'm

Seth:

like, no. Yeah. It's all about filling the fa especially a lot of brands make their stuff with like Hanes and that's the thing, you can't, if you wash it once it's done. Yeah. Yeah. It's, dude, it's done. So that's why I try and do, I have learned that like hoodie wise, I have finally figured out which brand I like and t-shirt wise and they never shrink and they never lose their, their quality or anything. That's, I love, it's great.

Chris:

And I love the two x too, because I can wear it and then if my wife steals it, it looks like a baggy hoodie. Perfect. Like I feel like that's the vibe too. Like if a girl steals your. it wants to look big. Absolutely. Mm-hmm. And when if you put on something, you're like, oh, this is too tight. I'm like, no, no, no,

Seth:

no. I actually, I was at I was at the gym on Tuesday and this girl had an oversized hoodie on it. It was actually one of mine. No, see. And it was the cool, it was the coolest thing ever. And I was like, she had never met me before. And I was like, Hey. I was like, that's a great hoodie. Where did you get that? And she was like, oh, this guy, like this brand. And I was like, I, I own that brand. And she was like, no way. And I was like, that's really cool actually. That's awesome. Even if I see like one person with it on, I'm like, that's so fucking cool. You made an impact. Like, it's mine. Yeah, exactly. That's what I always say. Like, if one person wears my stuff and one person likes it, then like it's my job is done. I just want to make, I wanna make an impact bigger than clothing. Right. Like I said, I want to let people know that like, you're not the only one that's going through some tough shit. You might think you are, but you're not. And if, if I can be of help, I will, I will do all that I can for you. So, I love it. That's awesome. Thanks man.

Chris:

Absolutely. So yeah, keep an ear out. We are doing giveaways. We get, we have a more than clay set

Seth:

of mugs. I would love to do a giveaway with you guys actually. Yeah. Oh yeah. We'll definitely start something up with you. Absolutely. So we, we gotta

Chris:

space it out. We are. So we're coming up on our year anniversary, so we might be doing something big.

Seth:

When is y'all year anniversary? When did you guys move in here? Do you know for We moved in here in April. Yeah, the first episode was February something April's basically tomorrow. I know, it's, it's nuts. I wonder how fast this next year's gonna go. Yes. That's what I wondered about this year and it's gone already. So crazy. Yeah. What's today? The night is the night ninth. Yeah. Yeah. Wow.

Chris:

But yeah. Thank you guys. Have a good one. Absolutely follow, like share. Leave a nice comment and review if you

Seth:

can. Everyone have a great weekend. Yeah, thank you so much. Cheers. Cheers. Cheers guys.

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